Social media strategy : marketing, advertising, and public relations in the consumer revolution

Keith A. Quesenberry

"This essential guide to marketing, advertising, and PR unlocks current strategies to build and leverage consumer influence across social media. The fourth edition features concise, graphics-oriented sections that get students creating content early. Updates throughout complement new sections on AI and Web3 and updated online ancillaries"--

MoreLess

Year of publication:	[2025] ; Fourth edition
Authors:	Quesenberry, Keith A.
Publisher:	Lanham : Rowman & Littlefield
Subject:	Online-Marketing \| Internet marketing \| Social Web \| Social web
Description of contents:	Table of Contents [gbv.de]

Check Google Scholar |

More access options

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Extent:	xx, 437 Seiten
Type of publication:	Book / Working Paper
Language:	English
Notes:	Revised edition of the author's Social media strategy, [2021] Includes bibliographical references and index
ISBN:	978-1-5381-8011-2 ; 978-1-5381-6710-6
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014437690