The current state of research of word-of-mouth in the health care sector
Year of publication: |
2023
|
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Authors: | Pauli, Gerlinde ; Martin, Sebastian ; Greiling, Dorothea |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 20.2023, 1, p. 125-148
|
Subject: | eWOM | Health care | Literature review | WOM | Word of mouth | Social Web | Social web | Virales Marketing | Viral marketing | Gesundheitswesen | Health care system | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics |
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