The impact of relationship marketing practices on companies' market and financial performance in emerging markets
Year of publication: |
2024
|
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Authors: | Rebiazina, Vera ; Sharko, Elena ; Berezka, Svetlana |
Published in: |
Journal of economics, finance & administrative science. - Bingley : Emerald Publishing Limited, ISSN 2218-0648, ZDB-ID 2538461-2. - Vol. 29.2024, 57, p. 186-204
|
Subject: | Emerging markets | Financial performance | Market performance | Marketing practices | Relationship marketing | Unternehmenserfolg | Firm performance | Schwellenländer | Emerging economies | Beziehungsmarketing | Marketing | Marketingmanagement | Marketing management |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1108/JEFAS-01-2022-0034 [DOI] hdl:10419/289633 [Handle] |
Classification: | L25 - Firm Size and Performance ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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