The impact of relationship marketing practices on companies' market and financial performance in emerging markets
Year of publication: |
2024
|
---|---|
Authors: | Rebiazina, Vera ; Sharko, Elena ; Berezka, Svetlana |
Published in: |
Journal of Economics, Finance and Administrative Science. - ISSN 2218-0648. - Vol. 29.2024, 57, p. 186-204
|
Publisher: |
Bingley : Emerald Publishing Limited |
Subject: | Emerging markets | Financial performance | Market performance | Marketing practices | Relationship marketing |
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