The power of 'executional greenwashing'. Evidence from the automotive sector
Year of publication: |
2013
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Authors: | Parguel, Béatrice ; Benoît-Moreau, Florence |
Institutions: | HAL |
Subject: | Greenwashing | Advertising execution | Environmental labeling | Environmental policy |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Notes: | View the original document on HAL open archive server: http://halshs.archives-ouvertes.fr/halshs-00948933 Published - Presented, Lalonde Conference, 2013, France |
Source: |
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