What affects the most to the recall and recognition of brand symbols?
Year of publication: |
2012
|
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Authors: | Hasan, Syed Akif ; Subhani, Muhammad Imtiaz ; Osman, Ms. Amber |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | brand recall | brand recognition | brand symbols | age | gender | education | consumer behavior |
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