Consumers recall and recognition for brand symbols
Year of publication: |
2012
|
---|---|
Authors: | Subhani, Muhammad Imtiaz ; Hasan, Syed Akif ; Osman, Ms. Amber |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | brand recall | brand recognition | brand symbols | age | gender | education | consumer behavior |
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