What are we really good at? : product strategy with uncertain capabilities
Year of publication: |
March-April 2018
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Authors: | Miklós-Thal, Jeanine ; Raith, Michael ; Selove, Matthew |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 37.2018, 2, p. 294-309
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Subject: | product strategy | capabilities | resource-based view of the firm | Ressourcenorientierter Ansatz | Resource-based view | Strategisches Management | Strategic management | Produktmanagement | Product management | Theorie | Theory | Produktentwicklung | New product development |
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