What drives brand love for natural products? : the moderating role of household size
Year of publication: |
2021
|
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Authors: | Kumar, Sushant ; Dhir, Amandeep ; Talwar, Shalini ; Chakraborty, Debarun ; Kaur, Puneet |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 58.2021, p. 1-10
|
Subject: | Brand love | Household size | Natural products | Stimuli-organism-response (SOR) theory | Structural equation modeling (SEM) | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Privater Haushalt | Household | Markenimage | Brand image | Strukturgleichungsmodell | Structural equation model | Markenartikel | Brand |
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