Winning at new products : creating value through innovation

Robert G. Cooper

"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--Page 4 of cover

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Year of publication:	2017 ; Fifth edition, revised and updated
Authors:	Cooper, Robert G.
Publisher:	New York : Basic Books
Subject:	Produktentwicklung \| New product development \| Innovationsmanagement \| Innovation management \| Betriebliche Wertschöpfung \| Value creation \| Erfolgsfaktor \| Success factor \| Produktinnovation \| Produkteinführung
Description of contents:	Table of Contents [gbv.de]

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Extent:	XIV, 431 Seiten Illustrationen, Diagramme 23 cm
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index Hier auch später erschienene, unveränderte Nachdrucke
ISBN:	0-465-09332-9 ; 978-0-465-09332-8 ; 978-0-465-09333-5
Classification:	Forschung und Entwicklung ; Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013549655