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~subject:"Advertising effects"
~subject:"Dienstleistungsqualität"
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"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
2
ISO 9004 maturity model for quality in industry 4.0
Glogovac, Maja
;
Ruso, Jelena
;
Maricic, Milica
- In:
Total quality management & business excellence
33
(
2022
)
5
,
pp. 529-547
Persistent link: https://www.econbiz.de/10013166897
Saved in:
3
A
conceptual
model
to measure customer's satisfaction in electric power distribution services
Souza, Maria Eduarda Letti
;
Lima, Edson Pinheiro de
; …
- In:
Total quality management & business excellence
32
(
2021
)
2
,
pp. 199-219
Persistent link: https://www.econbiz.de/10012423581
Saved in:
4
Communicating a company's higher purpose to conscious consumers through online behavioural advertising
Mishra, Oly
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 93-108
Persistent link: https://www.econbiz.de/10012299473
Saved in:
5
Is "proof" the eighth "P" of service? : a
conceptual
model
and propositions
Moorthi, Y. L. R.
;
Roy, Subhadip
- In:
Services marketing quarterly
38
(
2017
)
4
,
pp. 213-225
Persistent link: https://www.econbiz.de/10011798684
Saved in:
6
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
Saved in:
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