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~subject:"Advertising effects"
~subject:"Unternehmensgründung"
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Advertising effects
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"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
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2
An application of training transfer literature to the analysis of training for entrepreneurship : a
conceptual
model
Santana-Domínguez, Iván
;
Ballesteros-Rodríguez, …
- In:
The international journal of management education
20
(
2022
)
2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10013282401
Saved in:
3
Drivers, barriers, and facilitators of entrepreneurship at bop : review, conceptual framework and research agenda
Kumar, Avinash
;
Kumra, Rajeev
;
Singh, Ramendra
- In:
Journal of macromarketing
42
(
2022
)
3
,
pp. 381-413
Persistent link: https://www.econbiz.de/10013389045
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4
Entrepreneurial intentions : moving the field forwards
Donaldson, Colin
;
Liñán, Francisco
;
Alegre Martín, …
- In:
Journal of entrepreneurship
30
(
2021
)
1
,
pp. 30-55
Persistent link: https://www.econbiz.de/10012493241
Saved in:
5
Unusual entrepreneurs for unusual entrepreneurship
Burger-Helmchen, Thierry
- In:
International journal of social entrepreneurship and …
5
(
2020
)
3
,
pp. 241-257
Persistent link: https://www.econbiz.de/10012523201
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6
Communicating a company's higher purpose to conscious consumers through online behavioural advertising
Mishra, Oly
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 93-108
Persistent link: https://www.econbiz.de/10012299473
Saved in:
7
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
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