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~subject:"Relationship marketing"
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Relationship marketing
Bibliometrics
1,668
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549
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502
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2
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2
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2
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2
A Research Agenda for Service Marketing
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
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1
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1
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1
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1
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1
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1
Journal of customer behaviour
1
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1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of nonprofit & public sector marketing
1
Journal of personal selling & sales management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Management decision : MD
1
Management review quarterly
1
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
1
Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
1
Meditari accountancy research
1
The IMP journal
1
The journal of business & industrial marketing
1
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1
Transport reviews : TR
1
Transport reviews : a transnational transdisciplinary journal
1
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ECONIS (ZBW)
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1
Connecting the customer to the supply chain : proposition of a conceptual framework
Marty, Justine
;
Ageron, Blandine
- In:
European journal of international management : EJIM
22
(
2024
)
1
,
pp. 1-30
Persistent link: https://www.econbiz.de/10014513931
Saved in:
2
The future of research on customer-to-customer interaction (CCI)
Nicholls, Richard
- In:
A Research Agenda for Service Marketing
,
(pp. 183-221)
.
2024
Persistent link: https://www.econbiz.de/10014517969
Saved in:
3
Customer experience in social commerce : a systematic
literature
review
and research agenda
Dhaigude, Soma Amol
;
Mohan, Bijuna C.
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1629-1668
Persistent link: https://www.econbiz.de/10014335585
Saved in:
4
Exploring online customer experience : a systematic
literature
review
and research agenda
Kacprzak, Agnieszka
;
Hensel, Przemysław
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2583-2608
Persistent link: https://www.econbiz.de/10014427348
Saved in:
5
Mapping the cause-related marketing (CRM) field : document co-citation and bibliographic coupling approach
Patil, Tejaswi
;
Rahman, Zillur
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 491-520
Persistent link: https://www.econbiz.de/10014383328
Saved in:
6
Interorganizational enablers of mass customization : a
literature
review
Sandrin, Enrico
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 85-100)
.
2023
Persistent link: https://www.econbiz.de/10014321992
Saved in:
7
Salesperson rapport : a
literature
review
and research agenda for an evolving digital sales process
Good, Valerie
;
Mangus, Stephanie M.
;
Pullins, Ellen
- In:
Journal of personal selling & sales management
43
(
2023
)
4
,
pp. 245-269
Persistent link: https://www.econbiz.de/10014447830
Saved in:
8
A systematic review and bibliometric analysis of the dark side of customer behavior : an integrative customer incivility framework
Lages, Cristiana R.
;
Perez-Vega, Rodrigo
; …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014288831
Saved in:
9
Examining the comprehensive relationship between customer trust and social media purchase : a bibliometric review and directions for future research
Shah, W. Shabeena
;
Jasim, K. Mohamed
;
Alam, Shahid
; …
- In:
International journal of business and emerging markets …
15
(
2023
)
2
,
pp. 157-174
Persistent link: https://www.econbiz.de/10014306809
Saved in:
10
Exploring the role of relationship management and relationship quality in B2B : empirical insights and future research directions
Lasrado, Flevy
;
Thaichon, Park
;
Nyadzayo, Munyaradzi
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1055-1086
Persistent link: https://www.econbiz.de/10014276729
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