Subhani, Muhammad Imtiaz; Hasan, Syed Akif; Osman, Ms. Amber - Volkswirtschaftliche Fakultät, … - 2012
and education are the prime factors in judging the remembrance (recall) and identification (recognition) of the brand … role whereas; education has a negative relation with the recall of brand symbols. Recognition of brand symbols is quite … weak as no association has been found with education and age. …