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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Homburg, Christian"
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Homburg, Christian
Stremersch, Stefan
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Research
4
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
4
Journal of marketing
2
Journal of the Academy of Marketing Science
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Gabler Research
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Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
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Journal of Business Research
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Journal of business research : JBR
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Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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The contingent roles of R&D-sales versus R&D-marketing cooperation in new-
product
development
of business-to-business firms
Homburg, Christian
;
Alavi, Sascha
;
Rajab, Thomas
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011671985
Saved in:
2
The catbird seat of the sales force : how sales force integration leads to new product success
Kuester, Sabine
;
Homburg, Christian
;
Hildesheim, Andreas
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 462-479
Persistent link: https://www.econbiz.de/10011734893
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