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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Online-Marketing"
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Online-Marketing
New product development
36
Produktentwicklung
36
Innovation
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Innovationsmanagement
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
5
European journal of innovation management
2
International journal of product development : IJPD
2
Journal of retailing and consumer services
2
Springer Proceedings in Business and Economics
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Springer eBook Collection
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Technological forecasting & social change : an international journal
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Business / Economics
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Crowdfunding : the corporate era
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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Electronic commerce & digital markets : ecm
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Electronic commerce research
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Handbook of research on integrating social media into strategic marketing
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Handbook of research on intelligent techniques and modeling applications in marketing analytics
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Handel und Internationales Marketing Retailing and International Marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the review of marketing communications
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International journal of business information systems : IJBIS
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International journal of consumer studies
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International journal of innovation and technology management
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Journal of business-to-business marketing
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Journal of economic behavior & organization : JEBO
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Journal of information & knowledge management : JIKM
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of management information systems : JMIS
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Journal of promotion management : JPM
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Journal of the Academy of Marketing Science
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Marktorientierte Problemlösungen im Innovationsmarketing : Festschrift für Michael P. Zerres
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Premier reference source
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Schriften aus dem Institut für Angewandte Wirtschaftswissenschaften, Kooperations- und Weiterbildungspartner der Hochschule Niederrhein
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Springer eBook Collection / Business and Economics
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SpringerLink / Bücher
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Strategy and communication for innovation
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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The journal of business & industrial marketing
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The journal of product & brand management
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Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
2
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
3
Not all digital word of mouth is created equal : understanding the respective impact of consumer reviews and microblogs on new product success
Marchand, André
;
Hennig-Thurau, Thorsten
;
Wiertz, Caroline
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 336-354
Persistent link: https://www.econbiz.de/10011734858
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