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Search: subject:"product development"
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New product development
38
Produktentwicklung
37
new product development
27
product development
27
Innovation
22
innovation
15
Consumer behaviour
11
Innovation management
11
Innovationsmanagement
11
Konsumentenverhalten
11
Product Development
11
New Product Development
8
product design
7
USA
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United States
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concurrent engineering
6
project management
5
Brand management
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Customer integration
4
Innovation diffusion
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Innovationsdiffusion
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Kundenintegration
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Markenführung
4
Social network
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Soziales Netzwerk
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idea generation
4
Beziehungsmarketing
3
Börsenkurs
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Creativity
3
Inter-firm cooperation
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Kreativität
3
Product design
3
Produktgestaltung
3
Relationship marketing
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Share price
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Unternehmenskooperation
3
cross-functional teams
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incentives
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lead users
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time-to-market
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English
37
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Eppinger, Steven D.
6
Ulrich, Karl T.
6
Hippel, Eric von
4
Kavadias, Stylianos
4
Krishnan, V.
4
Terwiesch, Christian
4
Gerwin, Donald
3
Iansiti, Marco
3
Loch, Christoph H.
3
Atuahene-Gima, Kwaku
2
Basuroy, Suman
2
Bhattacharya, Shantanu
2
Chandrasekaran, Deepa
2
Chao, Raul O.
2
Dahl, Darren W.
2
Griffith, David A.
2
Hauser, John R.
2
Homburg, Christian
2
Kalaignanam, Kartik
2
Kekre, Sunder
2
Lee, Jongkuk
2
MacCormack, Alan
2
Mihm, Jürgen
2
Morrison, Pamela D.
2
Novak, Sharon
2
Pearson, Scott
2
Shankar, Venkatesh
2
Slaughter, Sandra A.
2
Slotegraaf, Rebecca J.
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Smith, Robert P.
2
Srinivasan, Kannan
2
Whitney, Daniel E.
2
Adler, Paul S.
1
Agarwal, Rajshree
1
Ahearne, Michael
1
Allen, B. J.
1
Amaldoss, Wilfred
1
Bajaj, Akhilesh
1
Baldwin, Carliss Y.
1
Bar-Yam, Yaneer
1
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Journal of marketing
Management Science
The journal of product innovation management : an international publication of the Product Development & Management Association
360
Journal of business research : JBR
192
International journal of innovation management
157
International journal of product development : IJPD
150
Industrial marketing management : the international journal for industrial and high-tech firms
145
SpringerLink / Bücher
129
International journal of production research
127
IEEE transactions on engineering management : EM
119
International journal of production economics
108
Technovation : the international journal of technological innovation, entrepreneurship and technology management
92
Technological forecasting & social change : an international journal
83
Research policy : policy, management and economic studies of science, technology and innovation
78
R & D management
72
International journal of innovation and technology management
66
Journal of engineering and technology management : JET-M
65
International journal of technology management : IJTM
61
Management science : journal of the Institute for Operations Research and the Management Sciences
57
The journal of business & industrial marketing
57
International journal of product lifecycle management : IJPLM
53
Research technology management : RTM
52
Creativity and innovation management
50
Technology analysis & strategic management
49
European journal of operational research : EJOR
45
Research
40
European journal of innovation management : EJIM
38
Faculty & research / Insead : working paper series
38
International Journal of Innovation Management (ijim)
38
Journal of open innovation : technology, market, and complexity
38
International journal of project management : the journal of The International Project Management Association
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
International journal of technology marketing : IJTMkt
36
Journal of the Academy of Marketing Science
36
European journal of innovation management
35
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
35
Springer eBook Collection
35
International journal of business innovation and research
34
Production and operations management : an international journal of the Production and Operations Management Society
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
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RePEc
77
ECONIS (ZBW)
37
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1
Virtual reality in new
product
development
: insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
Saved in:
2
The effectiveness of customer participation in new
product
development
: a meta-analysis
Chang, Woojung
;
Taylor, Steven A.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10011507442
Saved in:
3
Design crowdsourcing : the impact on new product performance of sourcing design solutions from the "crowd"
Allen, B. J.
;
Chandrasekaran, Deepa
;
Basuroy, Suman
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 106-123
Persistent link: https://www.econbiz.de/10011810269
Saved in:
4
The differential impact of new
product
development
"make/buy" choices on immediate and future product quality : insights from the automobile industry
Kalaignanam, Kartik
;
Kushwaha, Tarun
;
Swartz, Tracey A.
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011776885
Saved in:
5
Strong anxiety boosts new product adoption when hope is also strong
Lin, Yu-Ting
;
MacInnis, Deborah J.
;
Eisingerich, Andreas B
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 60-78
Persistent link: https://www.econbiz.de/10012271485
Saved in:
6
Tournaments to crowdsource innovation : the role of moderator feedback and participation intensity
Camacho, Nuno
;
Nam, Hyoryung
;
Kannan, P. K.
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 138-157
Persistent link: https://www.econbiz.de/10012175919
Saved in:
7
Bringing "place" back in : regional clusters, project governance, and new product outcomes
Tracey, Paul
;
Heide, Jan B.
;
Bell, Simon J.
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 1-16
Persistent link: https://www.econbiz.de/10010463467
Saved in:
8
Corporate board interlocks and new product introductions
Srinivasan, Raji
;
Wuyts, Stefan
;
Mallapragada, Girish
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 132-148
Persistent link: https://www.econbiz.de/10011804110
Saved in:
9
Investigating the influence of characteristics of the new product introduction process on firm value : the case of the pharmaceutical industry
Sharma, Amalesh
;
Saboo, Alok R.
;
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 66-85
Persistent link: https://www.econbiz.de/10011912140
Saved in:
10
The new product portfolio innovativeness-stock returns relationship : the role of large individual investors’ culture
Cillo, Paola
;
Griffith, David A.
;
Rubera, Gaia
- In:
Journal of marketing
82
(
2018
)
6
,
pp. 49-70
Persistent link: https://www.econbiz.de/10011955018
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