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~subject:"Innovation"
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Search: subject:"product development"
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Innovation
New product development
37
Produktentwicklung
37
Consumer behaviour
11
Innovation management
11
Innovationsmanagement
11
Konsumentenverhalten
11
USA
6
United States
6
innovation
5
new product development
5
Brand management
4
Customer integration
4
Innovation diffusion
4
Innovationsdiffusion
4
Kundenintegration
4
Markenführung
4
Social network
4
Soziales Netzwerk
4
Beziehungsmarketing
3
Börsenkurs
3
Creativity
3
Inter-firm cooperation
3
Kreativität
3
Product design
3
Produktgestaltung
3
Relationship marketing
3
Share price
3
Unternehmenskooperation
3
product design
3
Ankündigungseffekt
2
Anlageverhalten
2
Announcement effect
2
Arbeitsgruppe
2
Behavioural finance
2
Brand
2
Brand image
2
Business network
2
Capital income
2
Contract
2
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Undetermined
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Free
1
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Article
20
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20
Aufsatz in Zeitschrift
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English
20
Author
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Basuroy, Suman
2
Griffith, David A.
2
Allen, B. J.
1
Bell, Simon J.
1
Calantone, Roger J.
1
Camacho, Nuno
1
Chandrasekaran, Deepa
1
Chandukala, Sandeep R.
1
Chang, Woojung
1
Chatterjee, Subimal
1
Cillo, Paola
1
Dahl, Darren W.
1
Dean, Tereza
1
Eisingerich, Andreas B
1
Fuchs, Christoph
1
Harz, Nathalie
1
Heath, Timothy B.
1
Heide, Jan B.
1
Hennig-Thurau, Thorsten
1
Herrmann, Andreas
1
Hirunyawipada, Tanawat
1
Hohenberg, Sebastian
1
Homburg, Christian
1
Häubl, Gerald
1
Kalaignanam, Kartik
1
Kannan, P. K.
1
Kocher, Bruno
1
Kumar, V.
1
Kushwaha, Tarun
1
Lin, Yu-Ting
1
MacInnis, Deborah J.
1
Mallapragada, Girish
1
Mourali, Mehdi
1
Müller-Stewens, Jessica
1
Nam, Hyoryung
1
Olsen, Mitchell C.
1
Paswan, Audhesh K.
1
Peres, Renana
1
Rubera, Gaia
1
Saboo, Alok R.
1
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Journal of marketing
Journal of business research : JBR
139
International journal of innovation management
101
Industrial marketing management : the international journal for industrial and high-tech firms
92
Technovation : the international journal of technological innovation, entrepreneurship and technology management
79
IEEE transactions on engineering management : EM
72
Technological forecasting & social change : an international journal
69
Research policy : policy, management and economic studies of science, technology and innovation
68
International journal of production economics
57
International journal of product development : IJPD
54
International journal of production research
49
The journal of product innovation management : an international publication of the Product Development & Management Association
45
Journal of engineering and technology management : JET-M
43
International journal of innovation and technology management
41
The journal of business & industrial marketing
41
Technology analysis & strategic management
40
International journal of technology management : IJTM
38
Research technology management : RTM
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
European journal of innovation management
31
European journal of operational research : EJOR
29
Journal of open innovation : technology, market, and complexity
29
International journal of business innovation and research
26
SpringerLink / Bücher
26
Production and operations management : an international journal of the Production and Operations Management Society
23
Innovation: organization & management : IOM
21
International journal of innovation management : IJIM
21
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
20
European journal of innovation management : EJIM
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of the Academy of Marketing Science
18
Economics of innovation and new technology
17
International journal of technology marketing : IJTMkt
17
Strategic management journal
17
Cogent business & management
16
European management journal
16
International journal of entrepreneurship and innovation management
16
Research-technology management
16
Open Innovation Research, Management and Practice
15
Industry and innovation
14
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ECONIS (ZBW)
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1
Virtual reality in new
product
development
: insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
Saved in:
2
The effectiveness of customer participation in new
product
development
: a meta-analysis
Chang, Woojung
;
Taylor, Steven A.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10011507442
Saved in:
3
Design crowdsourcing : the impact on new product performance of sourcing design solutions from the "crowd"
Allen, B. J.
;
Chandrasekaran, Deepa
;
Basuroy, Suman
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 106-123
Persistent link: https://www.econbiz.de/10011810269
Saved in:
4
The differential impact of new
product
development
"make/buy" choices on immediate and future product quality : insights from the automobile industry
Kalaignanam, Kartik
;
Kushwaha, Tarun
;
Swartz, Tracey A.
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011776885
Saved in:
5
Strong anxiety boosts new product adoption when hope is also strong
Lin, Yu-Ting
;
MacInnis, Deborah J.
;
Eisingerich, Andreas B
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 60-78
Persistent link: https://www.econbiz.de/10012271485
Saved in:
6
Tournaments to crowdsource innovation : the role of moderator feedback and participation intensity
Camacho, Nuno
;
Nam, Hyoryung
;
Kannan, P. K.
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 138-157
Persistent link: https://www.econbiz.de/10012175919
Saved in:
7
Bringing "place" back in : regional clusters, project governance, and new product outcomes
Tracey, Paul
;
Heide, Jan B.
;
Bell, Simon J.
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 1-16
Persistent link: https://www.econbiz.de/10010463467
Saved in:
8
Corporate board interlocks and new product introductions
Srinivasan, Raji
;
Wuyts, Stefan
;
Mallapragada, Girish
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 132-148
Persistent link: https://www.econbiz.de/10011804110
Saved in:
9
Investigating the influence of characteristics of the new product introduction process on firm value : the case of the pharmaceutical industry
Sharma, Amalesh
;
Saboo, Alok R.
;
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 66-85
Persistent link: https://www.econbiz.de/10011912140
Saved in:
10
The new product portfolio innovativeness-stock returns relationship : the role of large individual investors’ culture
Cillo, Paola
;
Griffith, David A.
;
Rubera, Gaia
- In:
Journal of marketing
82
(
2018
)
6
,
pp. 49-70
Persistent link: https://www.econbiz.de/10011955018
Saved in:
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