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~isPartOf:"Journal of marketing education : JME"
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Search: subject:"Betriebswirtschaftslehre"
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marketing education
Betriebswirtschaftsstudium
142
Graduate business education
142
Curriculum
79
Lehrplan
79
Students
71
Studierende
71
Marketing
47
E-Learning
28
E-learning
28
Graduate economics education
27
Wirtschaftsstudium
27
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marketing education issues
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learning approaches and issues
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undergraduate education
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experiential learning techniques
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innovative teaching methods
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course content
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level/type of education
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skills/traits development in marketing education
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methodology
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Allen, Concha
1
Bascoul, Ganaël
1
Benedicktus, Ray
1
Beninger, Stefanie
1
Blijlevens, Janneke
1
Brocato, E. Deanne
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Chaker, Nawar N.
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Dean, David
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1
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1
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1
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1
Jaskari, Minna-Maarit
1
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1
Kim, Yuna
1
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Journal of marketing education : JME
Journal of macromarketing
2
Australasian marketing journal
1
Businesses
1
International journal of business innovation and research
1
Journal of education for business
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Journal of the Academy of Business Education : JABE
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Marketing theory
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ECONIS (ZBW)
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1
A mixed-methods study of marketing students' game-playing motivations and gamification elements
Jaskari, Minna-Maarit
;
Syrjälä, Henna
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10014246067
Saved in:
2
Analytics capability in marketing education : a practice-informed model
Kurtzke, Simone
;
Setkute, Justina
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 298-316
Persistent link: https://www.econbiz.de/10012662594
Saved in:
3
Educating marketing students to understand designers' thought-worlds
Blijlevens, Janneke
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 18-37
Persistent link: https://www.econbiz.de/10014246066
Saved in:
4
Student-to-student interactions in marketing education : a critical incident technique-based inquiry into drivers of students' (dis)satisfaction
Gnusowski, Marek
;
Schoefer, Klaus
- In:
Journal of marketing education : JME
44
(
2022
)
1
,
pp. 25-40
Persistent link: https://www.econbiz.de/10013268039
Saved in:
5
Understanding how stand-alone sustainability courses are taught in marketing : a global baseline analysis
Brocato, E. Deanne
;
Graul, Antje R. H.
;
Huff, Jacob
; …
- In:
Journal of marketing education : JME
44
(
2022
)
3
,
pp. 337-361
Persistent link: https://www.econbiz.de/10013473772
Saved in:
6
A design thinking approach to teaching sustainability
Manna, Valerie
;
Rombach, Meike
;
Dean, David
;
Rennie, …
- In:
Journal of marketing education : JME
44
(
2022
)
3
,
pp. 362-374
Persistent link: https://www.econbiz.de/10013473775
Saved in:
7
Teaching what society needs : "hacking" an introductory marketing course with sustainability and macromarketing
Watson, Forrest
;
Stanton, Julie
;
Beninger, Stefanie
; …
- In:
Journal of marketing education : JME
44
(
2022
)
3
,
pp. 375-389
Persistent link: https://www.econbiz.de/10013473776
Saved in:
8
The use of interest-inventory measurements in marketing education : improving MBA student team effectiveness
Lemken, Russell
;
Siguaw, Judy A.
- In:
Journal of marketing education : JME
43
(
2021
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10012485745
Saved in:
9
Planning and implementing a graduate online team-taught marketing course
Rajamma, Rajasree K.
;
Sciandra, Michael R.
- In:
Journal of marketing education : JME
42
(
2020
)
2
,
pp. 108-122
Persistent link: https://www.econbiz.de/10012265713
Saved in:
10
The path to sales center leadership : key differences between academic and practitioner leaders
Chaker, Nawar N.
;
Dixon, Andrea L.
;
Hill, Katerina E.
- In:
Journal of marketing education : JME
42
(
2020
)
3
,
pp. 233-242
Persistent link: https://www.econbiz.de/10012391637
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