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Journal of retailing and consumer services
The journal of product & brand management
Qualitative market research : an international journal
2
International journal of innovation and technology management : IJITM
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1
International journal of technology marketing : IJTMkt
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Art infusion phenomenon : a systematic literature review
Gupta, Mansi
;
Joshi, Rakesh Mohan
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 235-256
Persistent link: https://www.econbiz.de/10013552953
Saved in:
2
Conceptualizing excessive fan consumption behavior
Davis, Robert
;
McGinnis, Lee Phillip
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 252-262
Persistent link: https://www.econbiz.de/10011434180
Saved in:
3
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
Saved in:
4
Exploring positively- versus negatively-valenced brand engagement : a
conceptual
model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
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