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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Emerging economies"
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Journal of the Academy of Marketing Science
International journal of technology management : IJTM
7
Research technology management : RTM
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Journal of business research : JBR
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IEEE transactions on engineering management : EM
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of strategic marketing
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Innovation from emerging markets : from copycats to leaders
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International journal of business and emerging markets : IJBEM
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Asian Business & Management, 18(1): 51–71
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1
New product introductions for low-income consumers in emerging markets
Arunachalam, S.
;
Bahadir, S. Cem
;
Bharadwaj, Sundar G.
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 914-940
Persistent link: https://www.econbiz.de/10012301286
Saved in:
2
Innovation for and from emerging countries : a closer look at the antecedents of trickle-down and reverse innovation
Giannetti, Verdiana
;
Rubera, Gaia
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 987-1008
Persistent link: https://www.econbiz.de/10012301297
Saved in:
3
Reverse innovation : a conceptual framework
Malodia, Suresh
;
Gupta, Shaphali
;
Jaiswal, Anand Kumar
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 1009-1029
Persistent link: https://www.econbiz.de/10012301300
Saved in:
4
Emerging market innovations : unique and differential drivers, practitioner implications, and research agenda
Shankar, Venkatesh
;
Narang, Unnati
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 1030-1052
Persistent link: https://www.econbiz.de/10012301301
Saved in:
5
Sleeping with competitors : the impact of NPD phases on stock market reactions to horizontal collaboration
Wu, Qingsheng
;
Luo, Xueming
;
Slotegraaf, Rebecca J.
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
4
,
pp. 490-511
Persistent link: https://www.econbiz.de/10011306302
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