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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Research technology management : RTM"
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Search: subject:"product development"
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New product development
83
Produktentwicklung
82
Innovation
47
Innovation management
44
Innovationsmanagement
44
Consumer behaviour
15
Konsumentenverhalten
15
USA
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Van Den Bulte, Christophe
8
Iyengar, Radha
7
Cooper, Robert G.
5
Valente, Thomas W.
5
Euchner, Jim
3
Gassmann, Oliver
3
Goffin, Keith
3
Brandt, Virginia
2
Burek, Susan
2
Fischer, Marc
2
Marion, Tucker J.
2
Markham, Stephen K.
2
Ofek, Elie
2
Selove, Matthew
2
Sommer, Anita Friis
2
Tellis, Gerard J.
2
Albuquerque, Paulo
1
Altmann, Peter
1
Amir, On
1
Antorini, Yun Mi
1
Aral, Sinan
1
Arifoğlu, Kenan
1
Baines, Tim S.
1
Baker, Mark
1
Barczak, Gloria
1
Baxter, David
1
Baxter, David Ian
1
Bertels, Heidi M. J.
1
Bezawada, Ram
1
Borzillo, Stefano
1
Bourne, Mike
1
Bronnenberg, Bart J.
1
Browning, Tyson R.
1
Buchinger, Walter
1
Burton, Jamie
1
Carlsen, Maria
1
Chapas, Richard
1
Choi, Changil
1
Christakis, Nicholas A.
1
Cohendet, Patrick
1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Research technology management : RTM
The journal of product innovation management : an international publication of the Product Development & Management Association
360
Journal of business research : JBR
192
International journal of innovation management
157
International journal of product development : IJPD
150
Industrial marketing management : the international journal for industrial and high-tech firms
145
SpringerLink / Bücher
129
International journal of production research
127
IEEE transactions on engineering management : EM
119
International journal of production economics
108
Technovation : the international journal of technological innovation, entrepreneurship and technology management
92
Technological forecasting & social change : an international journal
83
Research policy : policy, management and economic studies of science, technology and innovation
78
Management Science
77
R & D management
72
International journal of innovation and technology management
66
Journal of engineering and technology management : JET-M
65
International journal of technology management : IJTM
61
Management science : journal of the Institute for Operations Research and the Management Sciences
57
The journal of business & industrial marketing
57
International journal of product lifecycle management : IJPLM
53
Creativity and innovation management
50
Technology analysis & strategic management
49
European journal of operational research : EJOR
45
Research
40
European journal of innovation management : EJIM
38
Faculty & research / Insead : working paper series
38
International Journal of Innovation Management (ijim)
38
Journal of open innovation : technology, market, and complexity
38
International journal of project management : the journal of The International Project Management Association
37
Journal of marketing
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
International journal of technology marketing : IJTMkt
36
Journal of the Academy of Marketing Science
36
European journal of innovation management
35
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
35
Springer eBook Collection
35
International journal of business innovation and research
34
Production and operations management : an international journal of the Production and Operations Management Society
33
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ECONIS (ZBW)
84
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1
Raw ideas in the fuzzy front end : verbosity increases perceived creativity
Kornish, Laura J.
;
Jones, Sharaya M.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1106-1122
Persistent link: https://www.econbiz.de/10012796445
Saved in:
2
A theoretical analysis of the lean start-up method
Yoo, Onesun Steve
;
Huang, Tingliang
;
Arifoğlu, Kenan
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 395-412
Persistent link: https://www.econbiz.de/10012593994
Saved in:
3
Consumer preference elicitation of complex products using fuzzy support vector machine active learning
Huang, Dongling
;
Luo, Lan
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
3
,
pp. 445-464
Persistent link: https://www.econbiz.de/10011498939
Saved in:
4
The influence of collaborative IT tools on NPD : high-performing NPD teams tend to use collaborative tools such as wikis and microblogs throughout the NPD process
Marion, Tucker J.
;
Reid, Mike
;
Hultink, Erik J.
; …
- In:
Research technology management : RTM
59
(
2016
)
2
,
pp. 47-53
Persistent link: https://www.econbiz.de/10011458863
Saved in:
5
Unstructured text analytics to support new
product
development
decisions
Markham, Stephen K.
;
Kowolenko, Michael
;
Michaelis, …
- In:
Research technology management : RTM
58
(
2015
)
2
,
pp. 30-38
Persistent link: https://www.econbiz.de/10010507796
Saved in:
6
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
Saved in:
7
A dynamic model of competitive entry response
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 353-363
Persistent link: https://www.econbiz.de/10010370737
Saved in:
8
Digitalization, digitization, and innovation
Gobble, MaryAnne M.
- In:
Research technology management : RTM
61
(
2018
)
4
,
pp. 56-59
Persistent link: https://www.econbiz.de/10011977726
Saved in:
9
Innovation succession
Euchner, Jim
- In:
Research technology management : RTM
61
(
2018
)
1
,
pp. 11-12
Persistent link: https://www.econbiz.de/10011817342
Saved in:
10
Reversing gears : inverting the innovation-flow paradigm with reverse innovation
Janda-Eble, Sergej
;
Schuhmacher, Monika C.
;
Kuester, Sabine
- In:
Research technology management : RTM
61
(
2018
)
1
,
pp. 46-57
Persistent link: https://www.econbiz.de/10011817373
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