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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Innovation"
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Innovation
New product development
32
Produktentwicklung
32
Consumer behaviour
14
Konsumentenverhalten
14
Innovation diffusion
9
Innovationsdiffusion
9
Social network
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Soziales Netzwerk
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United States
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new product development
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social networks
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Amir, On
1
Arifoğlu, Kenan
1
Bezawada, Ram
1
Fischer, Marc
1
Grewal, Rajdeep
1
Han, Jin K.
1
Handel, Benjamin R.
1
Huang, Dongling
1
Huang, Tingliang
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Jones, Sharaya M.
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Kornish, Laura J.
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Lilien, Gary L.
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Luo, Lan
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Mallapragada, Girish
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Meyer, Robert J.
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Misra, Kanishka
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Morvinski, Coby
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Muller, Eitan
1
Rubera, Gaia
1
Selove, Matthew
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Sridhar, Karthik
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Trivedi, Minakshi
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
139
International journal of innovation management
101
Industrial marketing management : the international journal for industrial and high-tech firms
92
Technovation : the international journal of technological innovation, entrepreneurship and technology management
79
IEEE transactions on engineering management : EM
72
Technological forecasting & social change : an international journal
69
Research policy : policy, management and economic studies of science, technology and innovation
68
International journal of production economics
57
International journal of product development : IJPD
54
International journal of production research
49
The journal of product innovation management : an international publication of the Product Development & Management Association
45
Journal of engineering and technology management : JET-M
43
International journal of innovation and technology management
41
The journal of business & industrial marketing
41
Technology analysis & strategic management
40
International journal of technology management : IJTM
38
Research technology management : RTM
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
European journal of innovation management
31
European journal of operational research : EJOR
29
Journal of open innovation : technology, market, and complexity
29
International journal of business innovation and research
26
SpringerLink / Bücher
26
Production and operations management : an international journal of the Production and Operations Management Society
23
Innovation: organization & management : IOM
21
International journal of innovation management : IJIM
21
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
20
Journal of marketing
20
European journal of innovation management : EJIM
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of the Academy of Marketing Science
18
Economics of innovation and new technology
17
International journal of technology marketing : IJTMkt
17
Strategic management journal
17
Cogent business & management
16
European management journal
16
International journal of entrepreneurship and innovation management
16
Research-technology management
16
Open Innovation Research, Management and Practice
15
Industry and innovation
14
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1
Raw ideas in the fuzzy front end : verbosity increases perceived creativity
Kornish, Laura J.
;
Jones, Sharaya M.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1106-1122
Persistent link: https://www.econbiz.de/10012796445
Saved in:
2
A theoretical analysis of the lean start-up method
Yoo, Onesun Steve
;
Huang, Tingliang
;
Arifoğlu, Kenan
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 395-412
Persistent link: https://www.econbiz.de/10012593994
Saved in:
3
Consumer preference elicitation of complex products using fuzzy support vector machine active learning
Huang, Dongling
;
Luo, Lan
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
3
,
pp. 445-464
Persistent link: https://www.econbiz.de/10011498939
Saved in:
4
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
Saved in:
5
A dynamic model of competitive entry response
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 353-363
Persistent link: https://www.econbiz.de/10010370737
Saved in:
6
"Ten million readers can’t be wrong!," or can they? : on the role of information about adoption stock in new product trial
Morvinski, Coby
;
Amir, On
;
Muller, Eitan
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 290-300
Persistent link: https://www.econbiz.de/10011672616
Saved in:
7
User-generated open source products : founder's social capital and time to product release
Mallapragada, Girish
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 474-492
Persistent link: https://www.econbiz.de/10009562947
Saved in:
8
Robust new product pricing
Handel, Benjamin R.
;
Misra, Kanishka
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 864-881
Persistent link: https://www.econbiz.de/10011410013
Saved in:
9
Design innovativeness and product sales' evolution
Rubera, Gaia
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 98-115
Persistent link: https://www.econbiz.de/10010497615
Saved in:
10
Investigating the drivers of consumer cross-category learning for new products using multiple data sets
Sridhar, Karthik
;
Bezawada, Ram
;
Trivedi, Minakshi
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
4
,
pp. 668-688
Persistent link: https://www.econbiz.de/10009614314
Saved in:
1
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