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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
International journal of production economics
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
European journal of operational research : EJOR
12
International journal of production research
11
SpringerLink / Bücher
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Europäische Hochschulschriften / 5
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Production and operations management : an international journal of the Production and Operations Management Society
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ERIM report series research in management
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Faculty & research / Insead : working paper series
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IEEE transactions on engineering management : EM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business research : JBR
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Journal of the Operational Research Society
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Produktentwicklung
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Research policy : policy, management and economic studies of science, technology and innovation
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Betriebswirtschaftslehre für Technologie und Innovation
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Discussion paper / Centre for Economic Policy Research
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Gabler Edition Wissenschaft
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International journal of product development : IJPD
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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Bielefeld Working Papers in Economics and Management
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Industrial marketing management : the international journal for industrial and high-tech firms
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1
A theoretical analysis of the lean start-up method
Yoo, Onesun Steve
;
Huang, Tingliang
;
Arifoğlu, Kenan
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 395-412
Persistent link: https://www.econbiz.de/10012593994
Saved in:
2
What are we really good at? : product strategy with uncertain capabilities
Miklós-Thal, Jeanine
;
Raith, Michael
;
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 294-309
Persistent link: https://www.econbiz.de/10011864776
Saved in:
3
Robust new product pricing
Handel, Benjamin R.
;
Misra, Kanishka
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 864-881
Persistent link: https://www.econbiz.de/10011410013
Saved in:
4
Social contagion in new product trial and repeat
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Lee, Jae Young
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
Saved in:
5
Nonmonotonic status effects in new product adoption
Hu, Yansong
;
Van Den Bulte, Christophe
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 509-533
Persistent link: https://www.econbiz.de/10010402544
Saved in:
6
Zooming in : self-emergence of movements in new product growth
Goldenberg, Jacob
;
Lowengart, Oded
;
Shapira, Daniel
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 274-292
Persistent link: https://www.econbiz.de/10003843318
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