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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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New product development
32
Produktentwicklung
32
Consumer behaviour
14
Konsumentenverhalten
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Innovation
11
Innovation diffusion
9
Innovationsdiffusion
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new product development
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Van Den Bulte, Christophe
8
Iyengar, Radha
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Valente, Thomas W.
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Fischer, Marc
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Ofek, Elie
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Selove, Matthew
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Tellis, Gerard J.
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Albuquerque, Paulo
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Amir, On
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Aral, Sinan
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Bezawada, Ram
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Han, Jin K.
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Heerde, Harald J. van
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Ho, Teck-Hua
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Hu, Yansong
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Huang, Dongling
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Huang, Tingliang
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James, Gareth M.
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Jones, Sharaya M.
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Kornish, Laura J.
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Lauga, Dominique Olié
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Lee, Jae Young
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Lemmens, Aurélie
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Lilien, Gary L.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of product innovation management : an international publication of the Product Development & Management Association
360
Journal of business research : JBR
192
International journal of innovation management
157
International journal of product development : IJPD
150
Industrial marketing management : the international journal for industrial and high-tech firms
145
SpringerLink / Bücher
129
International journal of production research
127
IEEE transactions on engineering management : EM
119
International journal of production economics
108
Technovation : the international journal of technological innovation, entrepreneurship and technology management
92
Technological forecasting & social change : an international journal
83
Research policy : policy, management and economic studies of science, technology and innovation
78
Management Science
77
R & D management
72
International journal of innovation and technology management
66
Journal of engineering and technology management : JET-M
65
International journal of technology management : IJTM
61
Management science : journal of the Institute for Operations Research and the Management Sciences
57
The journal of business & industrial marketing
57
International journal of product lifecycle management : IJPLM
53
Research technology management : RTM
52
Creativity and innovation management
50
Technology analysis & strategic management
49
European journal of operational research : EJOR
45
Research
40
European journal of innovation management : EJIM
38
Faculty & research / Insead : working paper series
38
International Journal of Innovation Management (ijim)
38
Journal of open innovation : technology, market, and complexity
38
International journal of project management : the journal of The International Project Management Association
37
Journal of marketing
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
International journal of technology marketing : IJTMkt
36
Journal of the Academy of Marketing Science
36
European journal of innovation management
35
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
35
Springer eBook Collection
35
International journal of business innovation and research
34
Production and operations management : an international journal of the Production and Operations Management Society
33
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ECONIS (ZBW)
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11
Design innovativeness and product sales' evolution
Rubera, Gaia
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 98-115
Persistent link: https://www.econbiz.de/10010497615
Saved in:
12
Social contagion in new product trial and repeat
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Lee, Jae Young
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
Saved in:
13
Nonmonotonic status effects in new product adoption
Hu, Yansong
;
Van Den Bulte, Christophe
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 509-533
Persistent link: https://www.econbiz.de/10010402544
Saved in:
14
Vaporware, Suddenware, and Trueware : new product preannouncements under market uncertainty
Ofek, Elie
;
Turut, Özge
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 342-355
Persistent link: https://www.econbiz.de/10009736686
Saved in:
15
Category Optimizer : a dynamic-assortment, new-product-introduction, mix-optimization, and demand-planning system
Sinha, Ashish
;
Sahgal, Anna
;
Mathur, Sharat K.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 221-228
Persistent link: https://www.econbiz.de/10009736693
Saved in:
16
Investigating the drivers of consumer cross-category learning for new products using multiple data sets
Sridhar, Karthik
;
Bezawada, Ram
;
Trivedi, Minakshi
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
4
,
pp. 668-688
Persistent link: https://www.econbiz.de/10009614314
Saved in:
17
Customer influence value and purchase acceleration in new product diffusion
Ho, Teck-Hua
;
Li, Shan
;
Park, So-eun
;
Shen, Zuo-Jun
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 236-256
Persistent link: https://www.econbiz.de/10009548700
Saved in:
18
Tricked by truncation : spurious duration dependence and social contagion in Hazard models
Van Den Bulte, Christophe
;
Iyengar, Radha
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 233-248
Persistent link: https://www.econbiz.de/10009006850
Saved in:
19
Further reflections on studying social influence in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 230-232
Persistent link: https://www.econbiz.de/10009006851
Saved in:
20
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
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