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Social media engagement and real-time marketing : using net-effects and set-theoretic approaches to understand audience and content-related effects
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Teles, Merícia
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 497-515
Persistent link: https://www.econbiz.de/10014290757
Saved in:
2
Progress in partial least squares
structural
equation
modeling
use in marketing research in the last decade
Sarstedt, Marko
;
Hair, Joseph F.
;
Pick, Mandy
; …
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 1035-1064
Persistent link: https://www.econbiz.de/10013186912
Saved in:
3
Impact of relational benefits on trust in the Asian context : alternative model testing with satisfaction as a mediator and relationship age as a moderator
Fatima, Johra Kayeser
;
Di Mascio, Rita
;
Johns, Raechel
- In:
Psychology & marketing
35
(
2018
)
6
,
pp. 443-453
Persistent link: https://www.econbiz.de/10011970142
Saved in:
4
The role of destination personality fit in destination branding : antecedents and outcomes
Hultman, Magnus
;
Strandberg, Carola
;
Oghazi, Pejvak
; …
- In:
Psychology & marketing
34
(
2017
)
12
,
pp. 1073-1083
Persistent link: https://www.econbiz.de/10011788858
Saved in:
5
The influence of thematic product displays on consumers : an elaboration-based account
Lam, Shun Yin
;
Fu, Jeanne Ho-ying
;
Li, Dongmei
- In:
Psychology & marketing
34
(
2017
)
9
,
pp. 868-883
Persistent link: https://www.econbiz.de/10011738117
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