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customer relationship management
2
aCRM
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analytical CRM
1
analytical CRM technologies
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channel loyalty
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customer loyalty
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decision making
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financial services institutions
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financial services marketing
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information technology
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marketing tools
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operational CRM
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Bhatnagar, Vishal
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Ranjan, Jayanthi
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Siomkos, George J.
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Tsiames, Ioannis S.
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International Journal of Financial Services Management
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International Journal of Logistics Economics and Globalisation
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Distinguishing operational customer relationship management and analytic customer relationship management – an organisational perspective
Ranjan, Jayanthi
;
Bhatnagar, Vishal
- In:
International Journal of Logistics Economics and …
1
(
2008
)
3/4
,
pp. 225-236
optimise customer relationships across all the channels and points of interaction with their customers.
Analytical
CRM
is a … understanding of the distinguishing factor between the operational and the
analytical
CRM
is very important for the executives of …
Persistent link: https://www.econbiz.de/10010691674
Saved in:
2
Analytical
CRM
technologies in financial services institutions
Siomkos, George J.
;
Tsiames, Ioannis S.
- In:
International Journal of Financial Services Management
1
(
2006
)
2/3
,
pp. 215-231
, the evolution of customer relationship management (CRM) services and outlines the way in which
analytical
CRM
can help …
Persistent link: https://www.econbiz.de/10010816464
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