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~person:"Assaker, Guy"
~person:"Swoboda, Bernhard"
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Search: subject:"structural equation modeling"
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Structural equation model
10
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Consumer behaviour
4
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4
Multilevel structural equation modeling
4
Beziehungsmarketing
3
Partial least squares
3
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partial least squares-structural equation modeling (PLS-SEM)
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structural equation modeling
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Assaker, Guy
Swoboda, Bernhard
Ringle, Christian M.
33
Sarstedt, Marko
31
Hair, Joseph F.
18
Wirtz, Bernd W.
11
Henseler, Jörg
8
Göttel, Vincent
6
Hazen, Benjamin T.
6
Hwang, Heungsun
6
Kock, Ned
6
Persada, Satria Fadil
6
Prasetyo, Yogi Tri
6
Prybutok, Victor
6
Weißenberger, Barbara E.
6
Bunno, Teruyuki
5
Calantone, Roger J.
5
Chatzoudes, Dimitrios
5
Cho, Gyeongcheol
5
Fatima, Johra Kayeser
5
Gautam, Vikas
5
Hallak, Rob
5
Idota, Hiroki
5
Miller, Jason W.
5
Peng, Xianghui
5
Radomir, Lăcrămioara
5
Shinohara, Sobee
5
Ueki, Yasushi
5
Ahmad, Ayyaz
4
Azam, Afshan
4
Cho, Young Sik
4
Cleveland, Mark
4
Dell' Anno, Roberto
4
Fiaz, Muhammad
4
Han, Heesup
4
Ikram, Amir
4
Kok, Gerjo
4
Kopplin, Cristopher Siegfried
4
Lo, Siu Hing
4
Mahmood, Asif
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
International business review : the official journal of the European International Business Academy
1
Journal of business research : JBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of the Academy of Marketing Science
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Journal of travel and tourism marketing
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Journal of vacation marketing : an international journal
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Management International Review
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Management international review : MIR ; journal of international business
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1
Endorsement of Global Product Brands by Global Corporate Brands – A Consumer Perspective Across Nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Management International Review
61
(
2021
)
4
,
pp. 563-598
multilevel mediation
structural
equation
modeling
with cross-level interactions to analyze the typical direct and indirect …
Persistent link: https://www.econbiz.de/10014501436
Saved in:
2
Endorsement of global product brands by global corporate brands : a consumer perspective across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Management international review : MIR ; journal of …
61
(
2021
)
4
,
pp. 563-598
Persistent link: https://www.econbiz.de/10012657849
Saved in:
3
The role of national institutions in the effects of consumers’ perceived customer orientation and firm innovativeness
Jacobs, Nele
;
Swoboda, Bernhard
- In:
International business review : the official journal of …
32
(
2023
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014450234
Saved in:
4
Age and gender differences in online travel reviews and user-generated-content (UGC) adoption : extending the technology acceptance model (TAM) with credibility theory
Assaker, Guy
- In:
Journal of hospitality marketing & management
29
(
2020
)
4
,
pp. 428-449
Persistent link: https://www.econbiz.de/10012256144
Saved in:
5
How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
Saved in:
6
Using partial least squares
structural
equation
modeling
in tourism research : a review of past research and recommendations for future applications
Valle, Patrícia Oom do
;
Assaker, Guy
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
6
,
pp. 695-708
Persistent link: https://www.econbiz.de/10011513125
Saved in:
7
Re-examining the relationships among perceived quality, value, satisfaction, and destination loyalty : a higher-order structural model
Hallak, Rob
;
Assaker, Guy
;
El Haddad, Rania
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
2
,
pp. 118-135
Persistent link: https://www.econbiz.de/10011876188
Saved in:
8
Explaining the differing effects of corporate reputation across nations : a multilevel analysis
Swoboda, Bernhard
;
Puchert, Cathrin
;
Morschett, Dirk
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 454-473
Persistent link: https://www.econbiz.de/10011563222
Saved in:
9
Validating a structural model of destination image, satisfaction, and loyalty across gender and age : multigroup analysis with PLS-SEM
Assaker, Guy
;
Hallak, Rob
;
Assaf, A. Georges
;
Assad, Tony
- In:
Tourism analysis : an interdisciplinary tourism & …
20
(
2015
)
6
,
pp. 577-591
Persistent link: https://www.econbiz.de/10011420908
Saved in:
10
An empirical examination of the antecedents of film tourism experience : a structural model approach
Kim, Sangkyun
;
Assaker, Guy
- In:
Journal of travel and tourism marketing
31
(
2014
)
1/2
,
pp. 251-268
Persistent link: https://www.econbiz.de/10010361772
Saved in:
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