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~person:"Cooper, Robert G."
~subject:"Success factor"
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Success factor
Produktentwicklung
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Cooper, Robert G.
Ernst, Holger
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Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
6
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1
Winning at new products : creating value through innovation
Cooper, Robert G.
-
2017
-
Fifth edition, revised and updated
fully updated and expanded edition, Robert Cooper demonstrates why consistent
product
development
is so vital to corporate …
Persistent link: https://www.econbiz.de/10013549655
Saved in:
2
The drivers of success in new-
product
development
Cooper, Robert G.
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 36-47
Persistent link: https://www.econbiz.de/10011990716
Saved in:
3
Winning at new products : creating value through innovation
Cooper, Robert G.
(
contributor
)
-
2011
-
4. ed.
fully updated and expanded edition, Robert Cooper demonstrates why consistent
product
development
is so vital to corporate …
Persistent link: https://www.econbiz.de/10013489882
Saved in:
4
Top oder Flop in der Produktentwicklung : Erfolgsstrategien: von der Idee zum Launch
Cooper, Robert G.
-
2010
-
2. Auflage
Persistent link: https://www.econbiz.de/10003906643
Saved in:
5
Winning at new products : accelerating the process from idea to launch
Cooper, Robert G.
-
2001
-
3. ed
Persistent link: https://www.econbiz.de/10001575234
Saved in:
6
Successful product innovation : a collection of our best
Cooper, Robert G.
;
Edgett, Scott J.
-
2009
-
1. print.
Persistent link: https://www.econbiz.de/10011733572
Saved in:
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