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~person:"Gautam, Vikas"
~person:"Swoboda, Bernhard"
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Gautam, Vikas
Swoboda, Bernhard
Ringle, Christian M.
33
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31
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18
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1
Endorsement of Global Product Brands by Global Corporate Brands – A Consumer Perspective Across Nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Management International Review
61
(
2021
)
4
,
pp. 563-598
multilevel mediation
structural
equation
modeling
with cross-level interactions to analyze the typical direct and indirect …
Persistent link: https://www.econbiz.de/10014501436
Saved in:
2
Endorsement of global product brands by global corporate brands : a consumer perspective across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Management international review : MIR ; journal of …
61
(
2021
)
4
,
pp. 563-598
Persistent link: https://www.econbiz.de/10012657849
Saved in:
3
Web-based learning resources and students' engagement : an exploration
Gautam, Vikas
;
Khandelwal, Shalini
;
Dwivedi, Riyanka
- In:
International journal of business
28
(
2023
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014468956
Saved in:
4
The role of national institutions in the effects of consumers’ perceived customer orientation and firm innovativeness
Jacobs, Nele
;
Swoboda, Bernhard
- In:
International business review : the official journal of …
32
(
2023
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014450234
Saved in:
5
How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
Saved in:
6
Impact of psychological capital on well-being of management students
Gautam, Vikas
;
Ningthoujam, Sombala
;
Teena Singh
- In:
Theoretical economics letters
9
(
2019
)
5
,
pp. 1246-1258
Persistent link: https://www.econbiz.de/10012104362
Saved in:
7
Mediating role of company information in the relationships among perceived risks and purchase intentions in an online retailing context
Gautam, Vikas
;
Sharma, Vikram
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012181014
Saved in:
8
Materialism, fashion involvement, fashion innovativeness and use innovativeness : exploring direct and indirect relationships
Gautam, Vikas
;
Sharma, Vikram
- In:
Theoretical economics letters
8
(
2018
)
11
,
pp. 2444-2459
Persistent link: https://www.econbiz.de/10011911692
Saved in:
9
The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands
Gautam, Vikas
;
Sharma, Vikram
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 872-888
Persistent link: https://www.econbiz.de/10011799628
Saved in:
10
Explaining the differing effects of corporate reputation across nations : a multilevel analysis
Swoboda, Bernhard
;
Puchert, Cathrin
;
Morschett, Dirk
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 454-473
Persistent link: https://www.econbiz.de/10011563222
Saved in:
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