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~person:"Homburg, Christian"
~subject:"Innovation management"
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Innovation management
Produktentwicklung
14
New product development
13
Innovation
5
Innovationsmanagement
4
Consumer behaviour
3
Erfolgsfaktor
3
Konsumentenverhalten
3
Sales
3
Success factor
3
Absatz
2
Brand image
2
Forecasting model
2
Integration practice
2
Markenimage
2
Market entry
2
Markteintritt
2
New product success
2
New service development
2
Nonlinear effects
2
Product design
2
Produkteinführung
2
Produktgestaltung
2
Prognoseverfahren
2
Virtual reality
2
Virtuelle Realität
2
Absatzprognose
1
Aesthetics
1
Ankündigung
1
Ankündigungseffekt
1
Announcement effect
1
Arbeitsgestaltung
1
Arbeitsgruppe
1
Außendienst
1
Beteiligung
1
Boundary spanner
1
Brand management
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Business organization
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Cognition
1
Cross-functional cooperation
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Homburg, Christian
Herstatt, Cornelius
48
Brem, Alexander
31
Di Benedetto, C. Anthony
16
Tiwari, Rajnish
15
Gassmann, Oliver
13
Trott, Paul
12
Yan, Tingting
11
De Jong, Jeroen P. J.
10
Dell'Era, Claudio
10
Hippel, Eric von
10
Keskin, Halit
10
Lüthje, Christian
10
Cooper, Robert G.
9
Frishammar, Johan
9
Loch, Christoph H.
9
Schweisfurth, Tim
9
Schweitzer, Fiona Maria
9
Akgun, Ali
8
Di Benedetto, Anthony
8
Griffin, Abbie
8
Lynn, Gary
8
Mihm, Jürgen
8
Piller, Frank T.
8
Simms, Chris
8
Ulrich, Karl T.
8
Verganti, Roberto
8
Akgün, Ali E.
7
Bilgram, Volker
7
Brettel, Malte
7
Chan, Tian Heong
7
Haapasalo, Harri
7
Jugend, Daniel
7
Kahn, Kenneth B.
7
Kavadias, Stylianos
7
Lager, Thomas
7
Lettl, Christopher
7
Morgan, Todd
7
Nambisan, Satish
7
Raasch, Christina
7
Rubera, Gaia
7
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Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of marketing
1
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ECONIS (ZBW)
4
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1
Virtual reality in new
product
development
: insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
Saved in:
2
The catbird seat of the sales force : how sales force integration leads to new product success
Kuester, Sabine
;
Homburg, Christian
;
Hildesheim, Andreas
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 462-479
Persistent link: https://www.econbiz.de/10011734893
Saved in:
3
Is the more always better? : a comparative study of internal and external integration practices in new product and new service development
Homburg, Christian
;
Kuehnl, Christina
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1360-1367
Persistent link: https://www.econbiz.de/10010379345
Saved in:
4
Nichtlineare Effekte im Management von Dienstleistungs- und Produktinnovationen : eine vergleichende Studie
Homburg, Christian
;
Kühnl, Christina
-
2011
Persistent link: https://www.econbiz.de/10009230448
Saved in:
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