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~person:"Jayawardena, Nirma Sadamali"
~person:"Ko, Yong Jae"
~person:"Liu, Weihua"
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Jayawardena, Nirma Sadamali
Ko, Yong Jae
Liu, Weihua
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Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Nigam, Achint
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
Saved in:
2
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
3
Intelligent logistics transformation problems in efficient commodity distribution
Liu, Weihua
;
Zhang, Jiahui
;
Shi, Yangyan
;
Lee, Paul T.-W.
; …
- In:
Transportation research / E : an international journal
163
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013276012
Saved in:
4
The role of control power allocation in service supply chains : model analysis and empirical examination
Liu, Weihua
;
Wang, Shuqing
;
Chen, Lujie
- In:
Journal of purchasing and supply management
23
(
2017
)
3
,
pp. 176-190
Persistent link: https://www.econbiz.de/10011730799
Saved in:
5
Branding athletes: Exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen
- In:
Sport Management Review
17
(
2014
)
2
,
pp. 97-106
conceptualized. A
conceptual
model
of athlete brand image (MABI) is developed incorporating three key dimensions: athletic …
Persistent link: https://www.econbiz.de/10010777000
Saved in:
6
Branding athletes : exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen A.
- In:
Sport management review
17
(
2014
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10010382568
Saved in:
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