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~person:"Rubera, Gaia"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"product development"
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New product development
12
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7
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3
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Rubera, Gaia
Calantone, Roger J.
32
Brem, Alexander
29
Di Benedetto, C. Anthony
25
Griffin, Abbie
16
Herstatt, Cornelius
16
Hultink, Erik J.
16
Song, Michael
16
Haapasalo, Harri
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Dahl, Darren W.
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Dayan, Mumin
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Dell'Era, Claudio
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O'Cass, Aron
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Simms, Chris
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Van Den Bulte, Christophe
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Akgün, Ali E.
11
Barczak, Gloria
11
Brettel, Malte
11
Cooper, Robert G.
11
Frishammar, Johan
11
Füller, Johann
11
Griffith, David A.
11
Schweitzer, Fiona Maria
11
Stock-Homburg, Ruth
11
Yan, Tingting
11
Carbonell, Pilar
10
De Jong, Jeroen P. J.
10
Lager, Thomas
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Zhou, Kevin Zheng
10
Bouncken, Ricarda B.
9
Goffin, Keith
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Heidenreich, Sven
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Iyengar, Radha
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Keskin, Halit
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Kort, Peter M.
9
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9
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The journal of product innovation management : an international publication of the Product Development & Management Association
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of the Academy of Marketing Science
2
Journal of international marketing
1
Journal of marketing
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
12
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1
Launch activities and timing in new
product
development
Calantone, Roger J.
;
Di Benedetto, C. Anthony
;
Rubera, Gaia
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 33-41
Persistent link: https://www.econbiz.de/10011879715
Saved in:
2
Innovation for and from emerging countries : a closer look at the antecedents of trickle-down and reverse innovation
Giannetti, Verdiana
;
Rubera, Gaia
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 987-1008
Persistent link: https://www.econbiz.de/10012301297
Saved in:
3
The new product portfolio innovativeness-stock returns relationship : the role of large individual investors’ culture
Cillo, Paola
;
Griffith, David A.
;
Rubera, Gaia
- In:
Journal of marketing
82
(
2018
)
6
,
pp. 49-70
Persistent link: https://www.econbiz.de/10011955018
Saved in:
4
Open innovation, product portfolio innovativeness and firm performance : the dual role of new
product
development
capabilities
Rubera, Gaia
;
Chandrasekaran, Deepa
;
Ordanini, Andrea
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 166-184
Persistent link: https://www.econbiz.de/10011453184
Saved in:
5
Design innovativeness and product sales' evolution
Rubera, Gaia
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 98-115
Persistent link: https://www.econbiz.de/10010497615
Saved in:
6
A cross-cultural investigation of new product strategies for technological and design innovations
Griffith, David A.
;
Rubera, Gaia
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10010348973
Saved in:
7
Technology versus design innovation's effects on sales and Tobin's q : the moderating role of branding strategy
Rubera, Gaia
;
Droge, Cornelia
- In:
The journal of product innovation management : an …
30
(
2013
)
3
,
pp. 448-464
Persistent link: https://www.econbiz.de/10009752202
Saved in:
8
Whether to integrate R&D and marketing : the effect of firm competence
Rubera, Gaia
;
Ordanini, Andrea
;
Calantone, Roger J.
- In:
The journal of product innovation management : an …
29
(
2012
)
5
,
pp. 766-783
Persistent link: https://www.econbiz.de/10009624545
Saved in:
9
Technological and design innovation effects in regional new product rollouts : a European illustration
Rubera, Gaia
;
Griffith, David A.
;
Yalcinkaya, Goksel
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 1047-1060
Persistent link: https://www.econbiz.de/10010204950
Saved in:
10
Launch timing and launch activites proficiency as antecedents to new product performance
Catalone, Roger
;
Di Benedetto, C. Anthony
;
Rubera, Gaia
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
4
,
pp. 290-309
Persistent link: https://www.econbiz.de/10010406530
Saved in:
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