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~person:"Van Den Bulte, Christophe"
~subject:"Innovationsdiffusion"
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Innovationsdiffusion
New product development
16
Produktentwicklung
16
Social network
13
Soziales Netzwerk
13
Consumer behaviour
8
Innovation diffusion
8
Konsumentenverhalten
8
Ansteckungseffekt
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Contagion effect
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Duration analysis
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Meinung
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Opinion
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Social Web
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Social web
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Virales Marketing
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Marketing management
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Marketingmanagement
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Medical device
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Medizinprodukt
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Theorie
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Theory
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social contagion
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social networks
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Market entry
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Marketing theory
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social status
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English
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Van Den Bulte, Christophe
Tellis, Gerard J.
8
Goldenberg, Jacob
6
De Jong, Jeroen P. J.
5
Iyengar, Radha
5
Sood, Ashish
5
Chao, Chih-Wei
4
Herstatt, Cornelius
4
Kapur, P. K.
4
Muller, Eitan
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Ompal Singh
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Stremersch, Stefan
4
Yu, Xin
4
Avagyan, Vardan
3
Chandrasekaran, Deepa
3
Dell'Era, Claudio
3
Esteban-Bravo, Mercedes
3
Franses, Philip Hans
3
Hagspiel, Verena
3
Hasan, Md. Rajibul
3
Hippel, Eric von
3
Huisman, Kuno J. M.
3
Jain, Dipak
3
Jiang, Zhengrui
3
Kort, Peter M.
3
Levsen, Nils
3
Li, Shan
3
Lowe, Ben
3
Nunes, Cláudia
3
Peers, Yuri
3
Pimentel, Rita
3
Reid, Mike
3
Shi, Xiaohui
3
Valente, Thomas W.
3
Adams, Brian
2
Aggrawal, Deepti
2
Amini, Mehdi
2
Anand, Adarsh
2
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Working papers / Wharton School, University of Pennsylvania / Marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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1
Distinguishing among multiple mechanisms of social contagion : social learning versus normative legitimation in new product adoption
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
-
2011
Persistent link: https://www.econbiz.de/10009356151
Saved in:
2
New product diffusion with social attraction and repulsion
Bakshi, Nitin
;
Hosanagar, Kartik
;
Van Den Bulte, Christophe
-
2011
Persistent link: https://www.econbiz.de/10009356632
Saved in:
3
Social contagion in new product trial and repeat
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Lee, Jae Young
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
Saved in:
4
Nonmonotonic status effects in new product adoption
Hu, Yansong
;
Van Den Bulte, Christophe
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 509-533
Persistent link: https://www.econbiz.de/10010402544
Saved in:
5
Further reflections on studying social influence in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 230-232
Persistent link: https://www.econbiz.de/10009006851
Saved in:
6
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
Saved in:
7
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
Saved in:
8
Why the Generalized Bass Model leads to odd optimal advertising policies
Fruchter, Gila E.
;
Van Den Bulte, Christophe
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 218-230
Persistent link: https://www.econbiz.de/10009376046
Saved in:
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