//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Van Den Bulte, Christophe"
~subject:"KMU"
~subject:"New product development"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Innovation"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
KMU
New product development
Produktentwicklung
16
Social network
14
Soziales Netzwerk
14
Innovation diffusion
10
Innovationsdiffusion
10
Consumer behaviour
8
Konsumentenverhalten
8
Ansteckungseffekt
5
Contagion effect
5
USA
5
United States
5
Viral marketing
5
Virales Marketing
5
Duration analysis
4
Meinung
4
Opinion
4
Social Web
4
Social status
4
Social web
4
Sozialer Status
4
Statistische Bestandsanalyse
4
Theorie
4
Theory
4
Innovation
3
Marketing management
3
Marketing theory
3
Marketingmanagement
3
Marketingtheorie
3
Medical device
3
Medizinprodukt
3
social contagion
3
social networks
3
Market entry
2
Markteintritt
2
Physicians
2
Social group
2
Soziale Gruppe
2
social status
2
Ärzte
2
more ...
less ...
Online availability
All
Free
3
Type of publication
All
Article
12
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Arbeitspapier
4
Graue Literatur
4
Non-commercial literature
4
Working Paper
4
Language
All
English
16
Author
All
Van Den Bulte, Christophe
Herstatt, Cornelius
66
Brem, Alexander
39
Audretsch, David B.
35
Rammer, Christian
35
Di Benedetto, C. Anthony
34
Zimmermann, Volker
34
Calantone, Roger J.
33
Thomä, Jörg
28
Link, Albert N.
25
Gassmann, Oliver
23
Griffin, Abbie
23
Kraus, Sascha
23
Mazzarol, Tim
23
Bouncken, Ricarda B.
22
Di Benedetto, Anthony
21
Song, Michael
21
Vrontis, Demetris
21
Dayan, Mumin
20
Tiwari, Rajnish
20
Hultink, Erik J.
19
McAdam, Rodney
19
Roper, Stephen
19
Lynn, Gary
18
Sharma, Nomita
18
Wu, Jie
18
Czarnitzki, Dirk
17
Dahl, Darren W.
17
Keskin, Halit
17
Reboud, Sophie
17
Sosa, Manuel
17
Cooper, Robert G.
16
Dawid, Herbert
16
Dell'Era, Claudio
16
Freel, Mark
16
Kort, Peter M.
16
Rahman, Hakikur
16
De Jong, Jeroen P. J.
15
Frishammar, Johan
15
Garcia Pérez de Lema, Domingo
15
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Working papers / Wharton School, University of Pennsylvania / Marketing
4
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
MSI reports : working paper series
1
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When to take or forgo new product exclusivity : balancing protection from competition against word-of-mouth spillover
Peres, Renana
;
Van Den Bulte, Christophe
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 83-100
Persistent link: https://www.econbiz.de/10010345569
Saved in:
2
Distinguishing among multiple mechanisms of social contagion : social learning versus normative legitimation in new product adoption
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
-
2011
Persistent link: https://www.econbiz.de/10009356151
Saved in:
3
New product diffusion with social attraction and repulsion
Bakshi, Nitin
;
Hosanagar, Kartik
;
Van Den Bulte, Christophe
-
2011
Persistent link: https://www.econbiz.de/10009356632
Saved in:
4
Social contagion in new product trial and repeat
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Lee, Jae Young
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
Saved in:
5
Nonmonotonic status effects in new product adoption
Hu, Yansong
;
Van Den Bulte, Christophe
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 509-533
Persistent link: https://www.econbiz.de/10010402544
Saved in:
6
Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
-
2012
Persistent link: https://www.econbiz.de/10009503893
Saved in:
7
Further reflections on studying social influence in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 230-232
Persistent link: https://www.econbiz.de/10009006851
Saved in:
8
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
Saved in:
9
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
Saved in:
10
Why the Generalized Bass Model leads to odd optimal advertising policies
Fruchter, Gila E.
;
Van Den Bulte, Christophe
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 218-230
Persistent link: https://www.econbiz.de/10009376046
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->