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~subject:"Confidence"
~subject:"Social web"
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ECONIS (ZBW)
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1
Customer engagement behaviours in a social media context revisited : using both the formative
measurement
model
and text mining techniques
Ho, Chaang-Iuan
;
Chen, Ming-Chih
;
Shih, Ya-Wei
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 740-770
Persistent link: https://www.econbiz.de/10013206758
Saved in:
2
"Essays on the role of content in digital marketing communications"
Sander, Verena
-
2019
firm-generated content, digital content, content marketing, perceived value, social media, second-order
measurement
…
model
, scale development, field experiment, paid media, owned media, earned media. …
Persistent link: https://www.econbiz.de/10012110455
Saved in:
3
Trust measurement in an enterprise : a conceptual approach
Rudzewicz, Adam
- In:
Olsztyn economic journal
13
(
2018
)
4
,
pp. 487-498
Persistent link: https://www.econbiz.de/10012221740
Saved in:
4
Corporate social responsibility and employee engagement : mediating role of trust-in-organisation
Tahir, Muhammad
;
Safwan, Nadeem
;
Usman, Abid
;
Adnan, Adil
- In:
Middle East journal of management : MEJM
8
(
2021
)
5
,
pp. 497-516
Persistent link: https://www.econbiz.de/10012693950
Saved in:
5
Brand trust in a cross-cultural context : test for robustness of an alternative
measurement
model
Li, Fuan
;
Xu, Lan
;
Li, Tiger
;
Zhou, Nan
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 462-471
Persistent link: https://www.econbiz.de/10011443006
Saved in:
6
Classifying, measuring, and predicting users' overall active behavior on social networking sites
Chen, Aihui
;
Lu, Yaobin
;
Chau, Patrick Y. K.
;
Gupta, Sumeet
- In:
Journal of management information systems : JMIS
31
(
2014
)
3
,
pp. 213-253
Persistent link: https://www.econbiz.de/10011585481
Saved in:
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