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measurement model
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ECONIS (ZBW)
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1
Quality 4.0 - a
measurement
model
using the confirmatory factor analysis (CFA) approach
Sureshchandar, G. S.
- In:
International journal of quality & reliability management
40
(
2023
)
1
,
pp. 280-303
Persistent link: https://www.econbiz.de/10013535638
Saved in:
2
Customer engagement behaviours in a social media context revisited : using both the formative
measurement
model
and text mining techniques
Ho, Chaang-Iuan
;
Chen, Ming-Chih
;
Shih, Ya-Wei
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 740-770
Persistent link: https://www.econbiz.de/10013206758
Saved in:
3
"Essays on the role of content in digital marketing communications"
Sander, Verena
-
2019
firm-generated content, digital content, content marketing, perceived value, social media, second-order
measurement
…
model
, scale development, field experiment, paid media, owned media, earned media. …
Persistent link: https://www.econbiz.de/10012110455
Saved in:
4
Assessing
measurement
model
quality in PLS-SEM using confirmatory composite analysis
Hair, Joseph F.
;
Howard, Matt C.
;
Nitzl, Christian
- In:
Journal of business research : JBR
109
(
2020
),
pp. 101-110
Persistent link: https://www.econbiz.de/10012238033
Saved in:
5
Dimensions of effective CSR communication based on public expectations
Kim, Sora
;
Ferguson, Mary Ann
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 549-568
Persistent link: https://www.econbiz.de/10011914746
Saved in:
6
Consumer perception of brand personality : an empirical evidence from India
Srivastava, Kavita
;
Sharma, Narendra K.
- In:
Global business review
17
(
2016
)
2
,
pp. 375-388
Persistent link: https://www.econbiz.de/10011583107
Saved in:
7
Role of structural equation modeling in scale development
Farooq, Reyees
- In:
Journal of advances in management research : JAMR
13
(
2016
)
1
,
pp. 75-91
Persistent link: https://www.econbiz.de/10011567816
Saved in:
8
Modeling passengers' future behavioral intentions in airline industry using SEM
Singh, Alok Kumar
- In:
Journal of advances in management research : JAMR
12
(
2015
)
2
,
pp. 107-127
Persistent link: https://www.econbiz.de/10011429366
Saved in:
9
Classifying, measuring, and predicting users' overall active behavior on social networking sites
Chen, Aihui
;
Lu, Yaobin
;
Chau, Patrick Y. K.
;
Gupta, Sumeet
- In:
Journal of management information systems : JMIS
31
(
2014
)
3
,
pp. 213-253
Persistent link: https://www.econbiz.de/10011585481
Saved in:
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