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Search: subject:"measurement model"
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Indien
Internet marketing
measurement model
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covariate measurement error
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Customer engagement behaviours in a social media context revisited : using both the formative
measurement
model
and text mining techniques
Ho, Chaang-Iuan
;
Chen, Ming-Chih
;
Shih, Ya-Wei
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 740-770
Persistent link: https://www.econbiz.de/10013206758
Saved in:
2
"Essays on the role of content in digital marketing communications"
Sander, Verena
-
2019
firm-generated content, digital content, content marketing, perceived value, social media, second-order
measurement
…
model
, scale development, field experiment, paid media, owned media, earned media. …
Persistent link: https://www.econbiz.de/10012110455
Saved in:
3
Employer brand scale development and validation : a second-order factor approach
Tanwar, Karnica
;
Prasad, Asha
- In:
Personnel review : a professional journal reporting new …
46
(
2017
)
2
,
pp. 389-409
Persistent link: https://www.econbiz.de/10011654466
Saved in:
4
Consumer perception of brand personality : an empirical evidence from India
Srivastava, Kavita
;
Sharma, Narendra K.
- In:
Global business review
17
(
2016
)
2
,
pp. 375-388
Persistent link: https://www.econbiz.de/10011583107
Saved in:
5
Modeling passengers' future behavioral intentions in airline industry using SEM
Singh, Alok Kumar
- In:
Journal of advances in management research : JAMR
12
(
2015
)
2
,
pp. 107-127
Persistent link: https://www.econbiz.de/10011429366
Saved in:
6
Classifying, measuring, and predicting users' overall active behavior on social networking sites
Chen, Aihui
;
Lu, Yaobin
;
Chau, Patrick Y. K.
;
Gupta, Sumeet
- In:
Journal of management information systems : JMIS
31
(
2014
)
3
,
pp. 213-253
Persistent link: https://www.econbiz.de/10011585481
Saved in:
7
Supplier performance measurement in discrete manufacturing industry-empirical study on Indian manufacturing sector
Mohanty, Manoj Kumar
;
Gahan, Padmabati
- In:
Journal of business economics and management
14
(
2013
)
2
,
pp. 330-347
Persistent link: https://www.econbiz.de/10009738850
Saved in:
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