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Markenimage
Strukturgleichungsmodell
798
Structural equation model
795
Structural equation modeling
546
structural equation modeling
452
Consumer behaviour
207
Konsumentenverhalten
206
Structural Equation Modeling
136
Partial least squares
109
Firm performance
106
Unternehmenserfolg
106
Partielle kleinste Quadrate
99
Customer satisfaction
80
Kundenzufriedenheit
79
Lieferkette
79
Supply chain
79
Relationship marketing
78
Beziehungsmarketing
77
Service quality
69
Structural equation modeling (SEM)
69
Dienstleistungsqualität
66
Innovation
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Innovation management
63
Innovationsmanagement
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Innovation adoption
52
Innovationsakzeptanz
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Knowledge management
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Wissensmanagement
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structural equation modeling (SEM)
49
Quality management
45
Qualitätsmanagement
44
Brand image
43
Estimation theory
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SME
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Schätztheorie
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India
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42
Brand management
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42
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Fang, Shih Chieh
2
Fang, Shyh-Rong
2
Huang, Chao-Chin
2
Kara, Selcan
2
Paul, Justin
2
Ahmed, Rizwan Raheem
1
Ali, Rashid
1
Allan, David
1
Anand, Sandip
1
Assad, Tony
1
Assaf, A. Georges
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Assaker, Guy
1
Bagozzi, Richard P.
1
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1
Batra, Rajeev
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Baum, Matthias
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1
Bhakar, Shailja
1
Bhat, Savita
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Björk, Peter
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Brodie, Roderick J.
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Butt, Muhammad Mohsin
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Chakraborty, Debarun
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Chakraborty, Uttam
1
Chang, Shao-chi
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Charnor, Isaac Tetteh
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Chopdar, Prasanta Kr
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Deependra Singh
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Elsäßer, Marc
1
Fon Sim Ong
1
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1
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1
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Journal of business research : JBR
3
Journal of promotion management : JPM
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Psychology & marketing
2
The journal of product & brand management
2
Administrative Sciences : open access journal
1
Amfiteatru economic : an economic and business research periodical
1
Australian journal of management
1
Central European business review : CEBR
1
Future Business Journal
1
Human resource management
1
International journal of management, economics and social sciences : IJMESS
1
International journal of wine business research
1
Journal of business ethics : JOBE
1
Journal of economics and business research
1
Journal of international consumer marketing
1
Journal of international food & agribusiness marketing : JIFAM
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing communications
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Managing service quality : MSQ ; an international journal
1
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
1
Review of international business and strategy
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The journal of business & industrial marketing
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ECONIS (ZBW)
42
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21
Does celebrity image congruence influences brand attitude and purchase intention?
Paul, Justin
;
Bhakar, Shailja
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 153-177
Persistent link: https://www.econbiz.de/10011875367
Saved in:
22
Destination brand experience and visitor behavior : the mediating role of destination brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
35
(
2018
)
5
,
pp. 649-663
Persistent link: https://www.econbiz.de/10011918035
Saved in:
23
Country of origin effect for food products from developing and transition countries : a PLS analysis of German consumers' perception
Otter, Verena
;
Prechtel, Bianca
;
Theuvsen, Ludwig
- In:
Journal of international food & agribusiness marketing …
30
(
2018
)
4
,
pp. 355-381
Persistent link: https://www.econbiz.de/10011965928
Saved in:
24
We share, we connect : how shared brand consumption influences relational brand connections
Kara, Selcan
;
Vredeveld, Anna J.
;
Ross, William T.
- In:
Psychology & marketing
35
(
2018
)
5
,
pp. 325-340
Persistent link: https://www.econbiz.de/10011970146
Saved in:
25
A comparative study of creation of self-brand connection amongst well-liked, new, and unfavorable brands
Teck Ming Tan
;
Salo, Jari
;
Juntunen, Jouni
;
Kumar, Ashish
- In:
Journal of business research : JBR
92
(
2018
),
pp. 71-80
Persistent link: https://www.econbiz.de/10011925270
Saved in:
26
Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting
Elsäßer, Marc
;
Wirtz, Bernd W.
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 139-153
Persistent link: https://www.econbiz.de/10011609381
Saved in:
27
The role of destination personality fit in destination branding : antecedents and outcomes
Hultman, Magnus
;
Strandberg, Carola
;
Oghazi, Pejvak
; …
- In:
Psychology & marketing
34
(
2017
)
12
,
pp. 1073-1083
Persistent link: https://www.econbiz.de/10011788858
Saved in:
28
The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands
Gautam, Vikas
;
Sharma, Vikram
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 872-888
Persistent link: https://www.econbiz.de/10011799628
Saved in:
29
Modeling the impact of advertisement-image congruity on applicant attraction
Baum, Matthias
;
Schäfer, Marina
;
Kabst, Rüdiger
- In:
Human resource management
55
(
2016
)
1
,
pp. 7-24
Persistent link: https://www.econbiz.de/10011436902
Saved in:
30
The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming
;
Fang, Shyh-Rong
;
Fang, Shih Chieh
; …
- In:
Australian journal of management
41
(
2016
)
1
,
pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
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