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~subject:"Relationship marketing"
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Relationship marketing
Strukturgleichungsmodell
798
Structural equation model
795
Structural equation modeling
546
structural equation modeling
452
Consumer behaviour
207
Konsumentenverhalten
206
Structural Equation Modeling
136
Partial least squares
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106
Unternehmenserfolg
106
Partielle kleinste Quadrate
99
Customer satisfaction
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Schätztheorie
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India
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Di Mascio, Rita
3
Fatima, Johra Kayeser
3
Wirtz, Bernd W.
3
Assaker, Guy
2
Fang, Shih Chieh
2
Fang, Shyh-Rong
2
Hallak, Rob
2
Hollebeek, Linda D.
2
Huang, Chao-Chin
2
Jaiswal, Deepak
2
Jindal, Rupinder P.
2
Kang, Bohyeon
2
Kankam, George
2
Kant, Rishi
2
Kara, Selcan
2
Abdi, Farshid
1
Adubah, Daniel Ato
1
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1
Aiyub, Asheefa Shaheen
1
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1
Altıntaş, Emre
1
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Journal of business-to-business marketing
4
Journal of retailing and consumer services
4
The journal of services marketing
4
International journal of hospitality management
3
Journal of business research : JBR
3
Cogent business & management
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
Journal of electronic commerce research : JECR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of strategic marketing
2
Journal of travel and tourism marketing
2
Psychology & marketing
2
The journal of business & industrial marketing
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Administrative Sciences : open access journal
1
Amfiteatru economic : an economic and business research periodical
1
Australasian marketing journal
1
Australian journal of management
1
Business process management journal
1
European business review
1
Frontiers of business research in China : selected publications from Chinese universities
1
Future Business Journal
1
Gadjah Mada international journal of business
1
Global business review
1
IEEE transactions on engineering management : EM
1
International business review : the official journal of the European International Business Academy
1
International journal of economics and financial issues : IJEFI
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of production economics
1
International journal of quality & reliability management
1
International journal of quality and service sciences
1
Journal of Business Research
1
Journal of business and economic analysis : (JBEA)
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of international marketing
1
Journal of internet commerce
1
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ECONIS (ZBW)
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21
Longitudinal analysis versus cross-sectional analysis in assessing the factors influencing shoppers' impulse purchase behavior : do the store ambience and salesperson interactions...
Katakam, Bharath Shashanka
;
Bhukya, Ramulu
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581927
Saved in:
22
Social media and the new product development during COVID-19 : an integrated model for SMEs
Rakshit, Sandip
;
Mondal, Sandeep
;
Islam, Nazrul
; …
- In:
Technological forecasting & social change : an …
170
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012805230
Saved in:
23
The green B&B promotion strategies for tourist loyalty : surveying the restart of Chinese national holiday travel after COVID-19
Cai, Gangwei
;
Xu, Lei
;
Gao, Weijun
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012495090
Saved in:
24
The impact of the personal data disclosure's tradeoff on the trust and attitude loyalty in mobile banking services
Bui Thanh Khoa
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 585-608
Persistent link: https://www.econbiz.de/10012497687
Saved in:
25
Antecedents and optimal industrial customers on cloud services adoption
Chen, Lily Shui-Lien
;
Chen, June-Hong
- In:
The service industries journal
41
(
2021
)
9/10
,
pp. 606-632
Persistent link: https://www.econbiz.de/10012586850
Saved in:
26
The impact of the source credibility of Instagram influencers on travel intention : the mediating role of parasocial interaction
Yılmazdoğan, Orhan Can
;
Doğan, Rana Şen
; …
- In:
Journal of vacation marketing
27
(
2021
)
3
,
pp. 299-313
Persistent link: https://www.econbiz.de/10012593262
Saved in:
27
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
28
Use of social networking sites by SMEs to engage with their customers : a developing country perspective
Sharma, Shavneet
;
Singh, Gurmeet
;
Aiyub, Asheefa Shaheen
- In:
Journal of internet commerce
19
(
2020
)
1
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012179615
Saved in:
29
Do you respond sincerely? : how sellers' responses to online reviews affect customer relationship and repurchase intention
Li, Xiaofei
;
Ma, Baolong
;
Bai, Rubing
- In:
Frontiers of business research in China : selected …
14
(
2020
)
3
,
pp. 370-382
Persistent link: https://www.econbiz.de/10012427133
Saved in:
30
How technology-based startups can use customer value propositions to gain pilot customers
Kirchberger, Markus
;
Wouters, Marc
;
Anderson, James C.
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 353-374
Persistent link: https://www.econbiz.de/10012392044
Saved in:
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