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~subject:"Sports marketing"
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Search: subject:"Conceptual Model"
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Sports marketing
conceptual model
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Conceptual model
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Conceptual Model
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Consumer behaviour
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КОНЦЕПТУАЛЬНАЯ МОДЕЛЬ
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KMU
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Markenimage
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Journal of sport management : the official journal of the North American Society of Sport Management
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Sport management review
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ECONIS (ZBW)
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Customer engagement in sport : an updated review and research agenda
McDonald, Heath
;
Biscaia, Rui
;
Yoshida, Masayuki
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 289-304
Persistent link: https://www.econbiz.de/10013255823
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2
Branding athletes : exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen A.
- In:
Sport management review
17
(
2014
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10010382568
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