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Brand management
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conceptual model
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Conceptual model
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17
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The journal of product & brand management
2
International journal of management concepts and philosophy : IJMCP
1
International journal of social entrepreneurship and innovation : IJSEI
1
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1
Journal of entrepreneurship
1
Journal of macromarketing
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ECONIS (ZBW)
11
RePEc
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1
Effective venture capital market development concept
Matisone, Anita
;
Lace, Natalja
- In:
Journal of open innovation : technology, market, and …
7
(
2021
)
4
,
pp. 1-29
conceptual
model
for further public support design. The model has three dimensions of meta factor groups (VC market participants …
Persistent link: https://www.econbiz.de/10012694661
Saved in:
2
Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
Saved in:
3
An application of training transfer literature to the analysis of training for entrepreneurship : a
conceptual
model
Santana-Domínguez, Iván
;
Ballesteros-Rodríguez, …
- In:
The international journal of management education
20
(
2022
)
2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10013282401
Saved in:
4
Drivers, barriers, and facilitators of entrepreneurship at bop : review, conceptual framework and research agenda
Kumar, Avinash
;
Kumra, Rajeev
;
Singh, Ramendra
- In:
Journal of macromarketing
42
(
2022
)
3
,
pp. 381-413
Persistent link: https://www.econbiz.de/10013389045
Saved in:
5
Entrepreneurial intentions : moving the field forwards
Donaldson, Colin
;
Liñán, Francisco
;
Alegre Martín, …
- In:
Journal of entrepreneurship
30
(
2021
)
1
,
pp. 30-55
Persistent link: https://www.econbiz.de/10012493241
Saved in:
6
Unusual entrepreneurs for unusual entrepreneurship
Burger-Helmchen, Thierry
- In:
International journal of social entrepreneurship and …
5
(
2020
)
3
,
pp. 241-257
Persistent link: https://www.econbiz.de/10012523201
Saved in:
7
Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
8
The emerged trends in consumers' co-creation : a conceptual framework for extending or creating the brand
Paul, Soumi
;
Peretti, Paola
;
Datta, Saroj Kumar
- In:
Journal for international business and entrepreneurship …
9
(
2016
)
2
,
pp. 190-203
Persistent link: https://www.econbiz.de/10011610695
Saved in:
9
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
Saved in:
10
Branding athletes: Exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen
- In:
Sport Management Review
17
(
2014
)
2
,
pp. 97-106
conceptualized. A
conceptual
model
of athlete brand image (MABI) is developed incorporating three key dimensions: athletic …
Persistent link: https://www.econbiz.de/10010777000
Saved in:
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