Ikášová, Tereza; Klepek, Martin - In: Financial internet quarterly 20 (2024) 1, pp. 81-91
In this study, we aimed to investigate the financial implications of website performance on restaurant visitor traffic … potential of website performance as a driver of increased visitor traffic and daily menu sales. We conducted a two-month field … experiment in which we measured morning website visits and daily lunch menu sales for a restaurant with a slower website and one …