Subhani, Muhammad Imtiaz; Hasan, Syed Akif; Osman, Ms. Amber - Volkswirtschaftliche Fakultät, … - 2012
Brand Symbols are important for any brand in helping consumers to remember one’s brand at the point of purchase. In … purchase. This research is an intriguing answer to brand managers/marketers about the use of brand symbols in their new or … symbols. Recall and Recognitions of brand symbols in selection of a brand was tested by applying multiple linear regressions …