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An empirical investigation of network-oriented behaviors in business-to-business markets
Thornton, Sabrina C.; Henneberg, Stephan; Naudé, Peter - In: Industrial marketing management : the international … 49 (2015), pp. 167-180
Persistent link: https://www.econbiz.de/10011374562
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Service quality versus service experience : an empirical examination of the consequential effects in B2B services
Roy, Subhadip; Sreejesh, S.; Bhatia, Sandhya - In: Industrial marketing management : the international … 82 (2019), pp. 52-69
Persistent link: https://www.econbiz.de/10012127978
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How businesses should govern knowledge-intensive collaborations with universities : an empirical investigation of university professors
Clauß, Thomas; Kesting, Tobias - In: Industrial marketing management : the international … 62 (2017), pp. 185-198
Persistent link: https://www.econbiz.de/10011707117
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Addressing a product management's orphan : how to externally implement product eliminations in a B2B setting
Prigge, Jana-Kristin; Homburg, Christian; Fürst, Andreas - In: Industrial marketing management : the international … 68 (2018), pp. 56-73
Persistent link: https://www.econbiz.de/10011822115
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The varying roles of governance mechanisms on ex-post transaction costs and relationship commitment in buyer-supplier relationships
Shahzad, Khuram; Ali, Tahir; Takala, Josu; Helo, Petri; … - In: Industrial marketing management : the international … 71 (2018), pp. 135-146
Persistent link: https://www.econbiz.de/10011871430
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Improving PLS-SEM use for business marketing research
Guenther, Peter; Guenther, Miriam; Ringle, Christian M.; … - In: Industrial marketing management : the international … 111 (2023), pp. 127-142
Persistent link: https://www.econbiz.de/10014369277
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Anticipated regret and escalation of commitment to failing, new product development projects in business markets
Sarangee, Kumar R.; Schmidt, Jeffrey B.; Calantone, Roger J. - In: Industrial marketing management : the international … 76 (2019), pp. 157-168
Persistent link: https://www.econbiz.de/10011990750
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An integrated AI framework for managing organizational risk and climate change concerns in B2B market
Shankar, Ravi; Gupta, Laxmi - In: Industrial marketing management : the international … 117 (2024), pp. 173-187
Persistent link: https://www.econbiz.de/10014531675
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Free in, free out? : outbound transfer of user innovations in small UK firms
De Jong, Jeroen P. J.; Flowers, Stephen - In: Industrial marketing management : the international … 73 (2018), pp. 21-30
Persistent link: https://www.econbiz.de/10011904659
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A systematic review of the trade show marketing literature : 1980-2014
Tafesse, Wondwesen; Skallerud, Kåre - In: Industrial marketing management : the international … 63 (2017), pp. 18-30
Persistent link: https://www.econbiz.de/10011730068