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Homburg, Christian; Alavi, Sascha; Rajab, Thomas; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 212-230

Persistent link: https://www.econbiz.de/10011671985

Banerjee, Sumitro; Soberman, David A. - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 276-291

Persistent link: https://www.econbiz.de/10009779975

Chandrasekaran, Deepa; Arts, Joep W. C.; Tellis, Gerard J. - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 249-264

Persistent link: https://www.econbiz.de/10009779986

Nguyen, Hang T.; Chaudhuri, Malika - In: International journal of research in marketing : IJRM ; … 36 (2019) 1, pp. 39-62

Persistent link: https://www.econbiz.de/10012016490

Hariharan, Vijay Ganesh; Talukdar, Debabrata; Kwon, … - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 263-271

Persistent link: https://www.econbiz.de/10011398535

Kim, Wonjoon; Kim, Minki - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 284-296

Persistent link: https://www.econbiz.de/10011398545

Zhang, Haisu; Wu, Fang; Cui, Anna Shaojie - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 297-308

Persistent link: https://www.econbiz.de/10011398550

Mukherjee, Prithwiraj - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 452-456

Persistent link: https://www.econbiz.de/10011281398

Foucart, Renaud; Wan, Cheng; Wang, Shidong - In: International journal of research in marketing : IJRM ; … 35 (2018) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10011816951

Lamey, Lien; Deleersnyder, Barbara; Steenkamp, … - In: International journal of research in marketing : IJRM ; … 35 (2018) 3, pp. 432-452

Persistent link: https://www.econbiz.de/10011943234