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Place branding and place marketing : a contemporary analysis of the literature and usage of terminology

Kumar, Navin; Panda, Rajeev Kumar - In: International review on public and non-profit marketing 16 (2019) 2/4, pp. 255-292

Persistent link: https://www.econbiz.de/10012129603

Place branding research : a thematic review and future research agenda

Acharya, Alok; Rahman, Zillur - In: International review on public and non-profit marketing 13 (2016) 3, pp. 289-317

The growth of globalization has intensified the competition among countries, cities and regions to attract various target audiences. Places need different marketing and branding strategies to gain competitive advantage and reputation. This article presents a review of extant place branding...

Persistent link: https://www.econbiz.de/10011746561

Word-of-mouth in the health care sector : a literature analysis of the current state of research and future perspectives

Martin, Sebastian - In: International review on public and non-profit marketing 14 (2017) 1, pp. 35-56

Persistent link: https://www.econbiz.de/10011916306

Place branding & place marketing 1976-2016 : a multidisciplinary literature review

Vuignier, Renaud - In: International review on public and non-profit marketing 14 (2017) 4, pp. 447-473

Persistent link: https://www.econbiz.de/10011956188

Mapping the cause-related marketing (CRM) field : document co-citation and bibliographic coupling approach

Patil, Tejaswi; Rahman, Zillur - In: International review on public and non-profit marketing 20 (2023) 2, pp. 491-520

Persistent link: https://www.econbiz.de/10014383328

The current state of research of word-of-mouth in the health care sector

Pauli, Gerlinde; Martin, Sebastian; Greiling, Dorothea - In: International review on public and non-profit marketing 20 (2023) 1, pp. 125-148

Persistent link: https://www.econbiz.de/10014252130