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Consumer behaviour
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Journal of business research : JBR
Journal of retailing and consumer services
34
Technological forecasting & social change : an international journal
26
International journal of consumer studies
16
International journal of hospitality management
12
Journal of marketing research : JMR
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International journal of innovation management
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Journal of Contemporary Issues in Business and Government
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Journal of marketing management : MM
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Research policy : policy, management and economic studies of science, technology and innovation
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International journal of technology marketing : IJTMkt
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The marketing review
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Asia Pacific journal of marketing and logistics
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Journal of international consumer marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of travel and tourism marketing
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Psychology & marketing
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SpringerLink / Bücher
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Journal of marketing and consumer behaviour in emerging markets
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Journal of the Academy of Marketing Science
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NBER working paper series
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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The journal of brand management : an international journal
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Amfiteatru economic : an economic and business research periodical
6
European journal of innovation management
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European journal of innovation management : EJIM
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European journal of marketing : EJM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of customer behaviour
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Technology analysis & strategic management
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Australasian marketing journal
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Cogent business & management
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Consumer goods Europe
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European journal of marketing
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European research studies
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International journal of retail & distribution management
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Journal of fashion marketing and management
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ECONIS (ZBW)
61
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1
How virtual reality shopping experience enhances consumer creativity : the mediating role of perceptual curiosity
Kim, Woo Bin
;
Choo, Ho Jung
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013468818
Saved in:
2
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
3
Mapping the luxury research landscape : a bibliometric citation analysis
Gurzki, Hannes
;
Woisetschläger, David
- In:
Journal of business research : JBR
77
(
2017
),
pp. 147-166
Persistent link: https://www.econbiz.de/10011729905
Saved in:
4
A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
91
(
2018
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
Saved in:
5
Private label management : a literature review
Wu, Lifang
;
Yang, Wei
;
Wu, Jessica
- In:
Journal of business research : JBR
125
(
2021
),
pp. 368-384
Persistent link: https://www.econbiz.de/10012494080
Saved in:
6
From CRM to social CRM : a bibliometric review and research agenda for consumer research
Perez-Vega, Rodrigo
;
Hopkinson, Paul
;
Singhal, Aishwarya
; …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013459138
Saved in:
7
An analytical review of market system dynamics in consumer culture theory research : insights from the sociology of markets
Jafari, Aliakbar
;
Aly, Marwa
;
Doherty, Anne Marie
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1261-1274
Persistent link: https://www.econbiz.de/10013194351
Saved in:
8
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
9
Consumer self-regulation : looking back to look forward : a systematic literature review
Francke, Anna Elena
;
Carrete-Lucero, Lorena de la Paz
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014229565
Saved in:
10
Tastlé-Nestlé, Toogle-Google : the effects of similarity to familiar brand names in brand name
innovation
Kronrod, Ann
;
Lowrey, Tina M.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1182-1189
Persistent link: https://www.econbiz.de/10011440265
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