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Product development for the service sector : lessons from market leaders

Cooper, Robert G.; Edgett, Scott J. - 1999 - 1. printing

Persistent link: https://www.econbiz.de/10001406341

Top oder Flop in der Produktentwicklung : Erfolgsstrategien; von der Idee zum Launch

Cooper, Robert G. - 2002 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001646232

Winning at new products : accelerating the process from idea to launch

Cooper, Robert G. - 2001 - 3. ed

Persistent link: https://www.econbiz.de/10001575234

Top oder Flop in der Produktentwicklung : Erfolgsstrategien: von der Idee zum Launch

Cooper, Robert G. - 2010 - 2. Auflage

Persistent link: https://www.econbiz.de/10003906643

Portfolio management for new products

Cooper, Robert G.; Edgett, Scott J.; Kleinschmidt, Elko - 1998 - 1. print.

Persistent link: https://www.econbiz.de/10004359455

Product development for the service sector : lessons from market leaders

Cooper, Robert G.; Edgett, Scott J. - 1999 - 1. print.

Persistent link: https://www.econbiz.de/10004586375

Winning at new products : accelerating the process from idea to launch

Cooper, Robert G. - 2001 - 3. ed., 1. pr.

Persistent link: https://www.econbiz.de/10004613127

Top oder Flop in der Produktentwicklung : Erfolgsstrategien: von der Idee zum Launch

Cooper, Robert G. - 2002 - 1. Aufl.

Persistent link: https://www.econbiz.de/10004782407

Winning at new products : creating value through innovation

Cooper, Robert G. (contributor) - 2011 - 4. ed.

"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of...

Persistent link: https://www.econbiz.de/10013489882

Winning at new products : creating value through innovation

Cooper, Robert G. - 2017 - Fifth edition, revised and updated

Persistent link: https://www.econbiz.de/10013549655