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Product development for the service sector : lessons from market leaders
Cooper, Robert G.; Edgett, Scott J. - 1999 - 1. printing
Persistent link: https://www.econbiz.de/10001406341
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Top oder Flop in der Produktentwicklung : Erfolgsstrategien; von der Idee zum Launch
Cooper, Robert G. - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001646232
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Winning at new products : accelerating the process from idea to launch
Cooper, Robert G. - 2001 - 3. ed
Persistent link: https://www.econbiz.de/10001575234
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Top oder Flop in der Produktentwicklung : Erfolgsstrategien: von der Idee zum Launch
Cooper, Robert G. - 2010 - 2. Auflage
Persistent link: https://www.econbiz.de/10003906643
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Lean, rapid and profitable : new product development
Cooper, Robert G.; Edgett, Scott J. - 2005
Persistent link: https://www.econbiz.de/10003391650
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Winning at new products : creating value through innovation
Cooper, Robert G. (contributor) - 2011 - 4. ed.
"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of...
Persistent link: https://www.econbiz.de/10013489882
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Winning at new products : creating value through innovation
Cooper, Robert G. - 2017 - Fifth edition, revised and updated
"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of...
Persistent link: https://www.econbiz.de/10013549655